# Sassy Self-Deprecating Art Natalya Lobanova's 'happy 2 b sad' Tumblr is Full of Attitude By Marie | Published 2011-09-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/happy-2-b-sad References: [booooooom](http://www.booooooom.com/2011/09/16/drawings-by-artist-natalya-lobanova/) & [happy2bsad.tumblr](http://happy2bsad.tumblr.com/archive) In a time when [quirky pop culture-fueled blogs](https://www.trendhunter.com/trends/absurd-content) seem to be popping up every day, Natalya Lobanova's 'happy 2 b sad' [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign) has risen above the rest and secured a spot as one of my all-time faves. The London-based illustrator creates refreshingly honest, candid and witty drawings commenting on the life of a typical teenager or twenty-something living in the Internet age. Looking through the 'happy 2 b sad' collection, it's hard to choose my favorite. I'll be the first to admit that Lobanova's somewhat self-deprecating comments like, "Sorry I can't go out tonight I'm too busy being fat," are all-too relevant to my life on some weekends. Others drawings express even more common [everyday frustrations](https://www.trendhunter.com/trends/punch-your-client), like one that sarcastically comments on annoying birds chirping loudly at four in the morning. The 'happy 2 b sad' Tumblr really does have something for everyone, and shows that clever commentary and simple design can go a very long way. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 74% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Quirky Pop Culture-fueled Blogs:** Opportunity for creating unique and engaging online platforms that blend pop culture references with clever commentary. - **Refreshingly Honest and Witty Drawings:** Potential for creating disruptive art that captures the candid and relatable experiences of contemporary life. - **Clever Commentary and Simple Design:** Opportunity to innovate by combining engaging commentary with minimalist and accessible designs. ### Who This Affects Most - **Art and Illustration:** Opportunity for artists to tap into the market for relatable and self-deprecating illustrations that resonate with a wide audience. - **Online Platforms:** Opportunity for developing and monetizing online platforms that showcase quirky and engaging content, appealing to a diverse range of users. - **Digital Content Creation:** Potential for content creators to utilize humor and relatability to create disruptive and popular digital content that resonates with online audiences. ## Related on Trend Hunter - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Positive Social Media Campaigns](https://www.trendhunter.com/trends/tumblr-campaign.md) - [Limited Humorous Art Prints](https://www.trendhunter.com/trends/david-shrigley-1.md) - [Artist Connection-Focused Initiatives](https://www.trendhunter.com/trends/summer-vonholten.md) - [Playful Cat Illustrations](https://www.trendhunter.com/trends/open-meow.md) - [Cartoonish NFT Collectibles](https://www.trendhunter.com/trends/i-like-you-youre-weird.md) - [Internet Humor News](https://www.trendhunter.com/trends/the-daily-snoo.md)