# Soda Scavenger Hunts Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends By Carly Foy | Published 2011-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/happiness-in-numbers References: [mashable](http://mashable.com/2011/06/21/cola-cola-scvngr/) & [scvngr](http://www.scvngr.com/cocacola) [Coca-Cola](https://www.trendhunter.com/trends/cocacola-onpack-promotion) and SCVNGR's Interactive Happiness in Numbers game is the perfect way for American teens to kill some time this summer. The interactive idea is a partnership between the soda brand and Internet application. On the SCVNGR site, Coca-Cola's page claims that "This summer is all about unlocking happiness with your friends." The app encourages users to download SCVNGR and search "[Coke](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar)." Then, nearby locations of Happiness in Numbers booths will pop up, sending the user to them, competing with friends and others for prizes like T-shirts and gift cards. To sweeten the deal of Happiness in Numbers, Coca-Cola is also offering challenges with [Live Nation](https://www.trendhunter.com/trends/fountain-nft-fridge) that will send you to one of their 31 hidden sound check concert locations. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 34% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Games:** Disruptive innovation opportunity: Develop interactive games that combine real-world experiences with mobile applications, engaging users and promoting brand loyalty. - **Location-based Marketing:** Disruptive innovation opportunity: Create location-based marketing strategies that utilize mobile apps to drive foot traffic and increase customer engagement. - **Branded Collaborations:** Disruptive innovation opportunity: Form partnerships between brands and internet applications to create unique and interactive experiences that captivate and attract consumers. ### Sectors Adopting This - **Beverage:** Disruptive innovation opportunity: Integrate technology and gamification into the beverage industry to create immersive brand experiences and boost customer engagement. - **Entertainment:** Disruptive innovation opportunity: Explore collaborations between entertainment companies and mobile app developers to create interactive experiences that enhance fan engagement and drive revenue. - **Marketing:** Disruptive innovation opportunity: Develop innovative marketing strategies that leverage location-based technologies and partnerships to create personalized and engaging campaigns. ## Related on Trend Hunter - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Platform-Exclusive Sodas](https://www.trendhunter.com/trends/cocacola-happy-tears-zero-sugar.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Complimentary Customizable Drink Promotions](https://www.trendhunter.com/trends/sonic-cocacola-your-way.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [Recycling-Focused Travel Campaigns](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments.md)