# Social Statement Posters The 'Oil & Water Do Not Mix' Posters by Happiness Brussels By Armida Ascano | Published 2010-10-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/happiness-brussels References: [coolhunting](http://www.coolhunting.com/design/oilwater-do-not.php) & [happiness-brussels](http://www.happiness-brussels.com/?module=project_detail&project_id=104&parent_id=3) These [screen prints](https://www.trendhunter.com/trends/pointillism) by Happiness Brussels are not just well-executed pieces of art. These posters, entitled 'Oil & Water do not Mix,' convey a strong message regarding the Deep Water Horizon spill in the Gulf of Mexico. Happiness Brussels makes a strong statement on the incident in the most imaginative way possible. Happiness Brussels uses oil from the actual spill instead of ink, creating a truly one-of-a-kind series that makes a daring, decisive statement. **Implications** - As [environmental issues](https://www.trendhunter.com/trends/patagonia-films) continue to rise, businesses and artists can create memorable product and brand designs by addressing consumer concerns in eye-catching and intelligent ways. The rising popularity of [graphic design](https://www.trendhunter.com/trends/what-are-you-looking-at) has allowed companies to experiment and create bold and interesting contemporary designs that stand out in competitive markets. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 72% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Environmental Awareness Designs:** Businesses and artists can create memorable product and brand designs by addressing consumer concerns in eye-catching and intelligent ways. - **Oil-centric Artworks:** Artists can experiment and create bold and interesting contemporary designs by using oil as a medium instead of ink, making daring, decisive statements regarding environmental issues. - **Graphic-dominant Product Designs:** Companies can create contemporary and bold designs that stand out in competitive markets by using graphic designs to experiment and create visually appealing product and brand designs. ### Sectors Adopting This - **Art Industry:** Artists can create bold and expressive artwork by using unique and unconventional materials. - **Marketing and Advertising Industry:** Marketers can use eye-catching graphics and unconventional designs to promote their clients' products and services to consumers in innovative and fresh ways. - **Environmental Activism and Advocacy Industry:** Environmental advocacy groups can use art and eye-catching graphics to get their message across to audiences in meaningful and memorable ways. ## Related on Trend Hunter - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Printed Sunscreen Posters](https://www.trendhunter.com/trends/sun-safety-poster.md) - [Minimalist Gradient Glass Desks](https://www.trendhunter.com/trends/glass-desk.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Heritage-Honoring Artful Posters](https://www.trendhunter.com/trends/archival-poster-collection.md) - [Street Artist Digitalized Exhibitions](https://www.trendhunter.com/trends/shepard-fairey-1.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)