# Empowering Indian Skincare 'Happily Unmarried' is an Unconventional Personal Care Brand for Women By Laura McQuarrie | Published 2018-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/happily-unmarried References: [packagingoftheworld](http://www.packagingoftheworld.com/2018/02/happily-unmarried.html) & [happilyunmarried](https://www.happilyunmarried.com/) 'Happily Unmarried' is a standout [ecommerce personal care product brand](https://www.trendhunter.com/trends/hybrid-body-care-brand) based out of New Delhi, India, that launched because it "didn't like the way grooming products are made and sold to women." The brand sees the Happily Unmarried woman as one who is quirky, confident, witty and profound, as well as one who is wise to the claims from other product companies. The brand champions [high-quality ingredients from nature, chemical-free formulas](https://www.trendhunter.com/trends/dhartii), as well as packaging that is full of personality. The unconventional personal product brand for women in India embraces bold statements like "Wanted True Love, Found This Body Wash" and "Switch Off the AC or Get This Moisturizing Cream." Inspired by a popular Indian sauce base, the brand created the 'Soul Chutney' [body mist](https://www.trendhunter.com/trends/borntostandout-body-care), which boasts floral, fresh and fruity notes. Image Credit: Laavanya Sharma, Akshay Choubey ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Chemical-free Skincare:** There is an opportunity to create chemical-free skincare lines that use high-quality ingredients and personalized packaging to cater to consumers who are looking for safe and natural options. - **Quirky Personal Care Brands:** Consumers are open to buying unconventional personal care products with bold statements and unique packaging, creating an opportunity for brands to capitalize on this trend. - **Nature-inspired Body Mists:** There is a growing demand for body mists with natural ingredients and inspiring scents that can be personalized to cater to the needs and preferences of consumers. ### Sectors Adopting This - **Personal Care:** The personal care industry can benefit from creating unique and unconventional skincare and personal care products that cater to the needs of consumers who are looking for safe and natural options. - **Ecommerce:** Ecommerce platforms can tap into the growing market of consumers who are looking for unconventional personal care products and leverage their online platforms to create a personalized shopping experience. - **Natural Ingredients:** Companies that specialize in natural ingredients can partner with personal care brands to create unique and safe product lines that cater to consumers looking for chemical-free skincare. ## Related on Trend Hunter - [Sensorial Ayurvedic Skincare](https://www.trendhunter.com/trends/soumya-rasa.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Hormone-Friendly Ayurvedic Skincare Brands](https://www.trendhunter.com/trends/ayurvedic-skincare-brand.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Body Care Rebranding Initiatives](https://www.trendhunter.com/trends/tree-hut1.md) - [Elevated Male Grooming Kits](https://www.trendhunter.com/trends/piramal-pharma.md) - [Self Love Beauty Brands](https://www.trendhunter.com/trends/highonlove.md) - [Mix-and-Match Sensorial Bodycare](https://www.trendhunter.com/trends/jukebox.md) - [Hybrid Body Care Brands](https://www.trendhunter.com/trends/hybrid-body-care-brand.md)