# Dairy-Free Viral Chocolate Eggs The HAPPi Pistachio Crunch Easter Egg Has Oat Milk Chocolate By Michael Hemsworth | Published 2026-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happi-pistachio-crunch-easter-egg References: [theplantbasemag](https://www.theplantbasemag.com/news/happi-unveils-pistachio-crunch-easter-egg-for-easter-2026) & [happichoc](https://happichoc.com/products/new-pistachio-crunch-happi-oat-m-lk-chocolate-easter-egg?srsltid=AfmBOopOiL5KnlGV7Lkh-aCkDWSnNeGpMT43RK4WTV84MamfDRIS9BMV)  The [HAPPi Pistachio](https://www.trendhunter.com/trends/happi-easter-eggs) Crunch Easter Egg is the [plant-based chocolate brand's](https://www.trendhunter.com/trends/notco-dubai-style-notsquare) latest creation for the upcoming Easter season that incorporates the signature flavor of the viral Dubai chocolate for consumers to enjoy in a dairy-free way. The product starts off with the brand's signature oat m!lk chocolate and is blended with [pistachio and kanafe](https://www.trendhunter.com/trends/dubaistyle-chocolate-easter-bunny) to capture the essence of the Middle Eastern chocolate treat. The Easter chocolate thus features a balance of sweet flavors with nutty tasting notes of pistachio throughout along with a crispy texture. The 100% natural ingredient treat is perfect for ethical Easter gifting this springtime. Founder Gavin Cox commented on the HAPPi Pistachio Crunch Easter Egg saying, "Every year we consider the best flavour trends to inspire our latest Easter egg launches. Dubai chocolate continues to be huge in food and drink, so producing an egg inspired by those flavours seemed a no-brainer. Plus, the fact that it’s plant-based offers more customers the chance to experience this delicious flavour combination.” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 30% | Activity: 37% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Premium Confections:** Premium positioning of dairy-free chocolates creates room for higher-margin, ethically framed products that mimic indulgent textures and flavors of traditional confections. - **Regional Flavor Fusion:** Middle Eastern taste profiles like pistachio and kanafe are being blended into global confectionery, offering novel sensory experiences that differentiate seasonal items. - **Viral Food-inspired Products:** Social-media-driven food trends are translating into commercial SKUs, enabling rapid product concepts that capitalize on established viral flavor appeals. ### Industries Being Reshaped - **Confectionery:** Artisanal and mass-market chocolate makers are positioned to reframe product portfolios around plant-based formulations and regionally inspired inclusions to capture new consumer segments. - **Plant-based Dairy Alternatives:** Oat-milk and other non-dairy bases are becoming central to delivering creaminess in indulgent treats, supporting cross-category innovation beyond beverages. - **Gift and Seasonal Retail:** Seasonal gifting channels are seeing demand for ethically sourced and Instagrammable items that command premium price points during holiday windows. ## Related on Trend Hunter - [Pistachio Cream Chocolates](https://www.trendhunter.com/trends/dubai-style-pistachio-dark-chocolate.md) - [Cracking Pistachio Easter Eggs](https://www.trendhunter.com/trends/cracking-pistachio-easter-egg.md) - [Dubai-Style Granola Butters](https://www.trendhunter.com/trends/dubai-chocolate-granola-butter.md) - [Frozen Viral Chocolate Desserts](https://www.trendhunter.com/trends/pistachio-cream-dubai-chocolate.md) - [Bite-Sized Viral Chocolate Treats](https://www.trendhunter.com/trends/foxs-chocolatey-dubai-style-pistachio.md) - [Creamy Pistachio Yogurts](https://www.trendhunter.com/trends/pistachio-creme-yogurt.md) - [Dubai-Style Pistachio Snacks](https://www.trendhunter.com/trends/dubai-style-pistachio.md) - [Plant-Based Viral Chocolate Treats](https://www.trendhunter.com/trends/pistachio-pots.md) - [Nutty Canadian-Made Chocolates](https://www.trendhunter.com/trends/pistachio-crunch.md)