# Hydrating Digestive Support Drinks Happi Hydration Drinks Come in Still and Sparkling Options By Michael Hemsworth | Published 2026-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happi-hydration References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/67952/happi-targets-hydration-and-digestion-demand/) & [belvoirfarm](https://belvoirfarm.co.uk/)  The Happi Hydration drinks have been debuted by [Belvoir Farm](https://www.trendhunter.com/trends/belvoir-farm) as a functional series of refreshments that target consumer interest in beverages that hydrate, but also offer [digestive support](https://www.trendhunter.com/trends/refrezz). The drinks are targeted towards the market gap between functional drinks and soft drinks to offer a high-quality flavor with function to provide peace of mind for consumers that they can feel good about what they're drinking. The beverage range is made with [no sweeteners or artificial flavorings](https://www.trendhunter.com/trends/hydration-drink-flavors) with real fruit juice for flavor. The beverages come in the still Ginger, Lemon & Turmeric flavor that boasts fiber, live cultures, calcium magnesium and vitamin C, while the sparkling Blueberry & Lemon has electrolytes to support hydration and combat muscle fatigue. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 66% | Activity: 68% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Digestive Hydration:** Functional beverages that combine hydration with fiber, live cultures, and micronutrients are redefining everyday refreshment as a wellness-led alternative to conventional soft drinks. - **Clean-label Functionality:** No-sweetener and no-artificial-flavor formulations create space for premium drinks that deliver health benefits while preserving consumer trust in simple ingredients. - **Still-and-sparkling Wellness:** Format variety across still and sparkling options expands functional drink appeal by matching different consumption occasions without sacrificing perceived health value. ### Who This Affects Most - **Functional Beverages:** The category is shifting toward hybrid products that blend taste, hydration, digestive support, and recovery benefits into accessible mainstream drink formats. - **Soft Drinks:** Traditional soda and juice brands face new competition from better-for-you refreshments that offer indulgent flavor alongside measurable wellness credentials. - **Gut Health:** Consumer interest in probiotics, fiber, and digestive balance is opening opportunities for gut-support ingredients to move beyond supplements into daily beverages. ## Related on Trend Hunter - [Multi-Benefit Hydrating Drinks](https://www.trendhunter.com/trends/crunchy-hydration.md) - [Functional Juice Drinks](https://www.trendhunter.com/trends/functional-juice-drinks.md) - [Functional Beverage Sachets](https://www.trendhunter.com/trends/daily-functional-drinks.md) - [Gut-Friendly Premium Sodas](https://www.trendhunter.com/trends/jamu.md) - [Kombucha-Based Hydration Supplements](https://www.trendhunter.com/trends/probiotic-hydration-powder.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Functional Clean Energy Refreshments](https://www.trendhunter.com/trends/hiball-sparkling-energy-water.md) - [Hydration Line Expansions](https://www.trendhunter.com/trends/laird-superfood-2.md) - [Multi-Benefit Fiber Supplements](https://www.trendhunter.com/trends/belliwellis-daily-fiber-mix.md)