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# Micro-Entrepreneurial Management
Hapinoy Uses a Multi-Level Program to Teach and Share Knowledge

By Elise Ying-Hei Ho | Published 2013-03-08 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/hapinoy
References: [hapinoy](http://www.hapinoy.com/)

Focussing on sari-sari stores, otherwise known as convenient stores in the Philippines, the Hapinoy Store Program provides the necessary training and support to assist locals in developing a successful business. According to Hapinoy, these sari-sari stores make up approximately 40% of the retail businesses in the country.

Through various sources such as microfinancing, the Hapinoy Store Program, which is hosted by MicroVentures Incorporated since 2007, created a multi-level program that not only educates and empowers those in the Philippines with the tools to run a [successful variety store](https://www.trendhunter.com/trends/microstore) but also gives them the knowledge to pass on and teach others in similar situations as well. Along with providing the initial capital, the social enterprise also educates the [micro-entrepreneurs on financial management](https://www.trendhunter.com/trends/women-entrepreneur).

**Contact Information**
Hapinoy [website](http://www.hapinoy.com/)
Hapinoy [Facebook](http://www.facebook.com/pages/Hapinoy/181213031830)
Hapinoy [Twitter](https://twitter.com/hapinoy)

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 14% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What's Driving This Trend

- **Microfinancing:** Disruptive innovation opportunity for financial institutions to create specialized microfinance programs for small business owners.
- **Social Enterprise:** Opportunity for organizations to develop social enterprise models that provide training, support, and resources to underprivileged entrepreneurs.
- **Multi-level Program:** Opportunity for businesses to create comprehensive educational programs that empower individuals and facilitate knowledge sharing within a specific industry.

### Who This Affects Most

- **Retail:** Potential for retail businesses to partner with micro-entrepreneurial programs, such as the Hapinoy Store Program, to support and empower small convenience store owners.
- **Financial Services:** Opportunity for financial institutions to cater to the needs of micro-entrepreneurs in developing countries by offering specialized services and products.
- **Education:** Potential for educational institutions to collaborate with micro-entrepreneurial programs to develop curriculum and training materials that empower individuals to run successful businesses.

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