# Miners' Beverage Marketing Hanys Beer Packaging Has a Direct and Powerful Image of a Digger's Pick By Amelia Roblin | Published 2013-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hanys-beer-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/12/hanys-concept.html) & [behance.net](http://www.behance.net/gallery/HANYS-beer/12100431) The goal is to hit the nail on the head with [brand identity design](https://www.trendhunter.com/trends/big-hug-1), creating an image that will appeal directly to your target consumer in a compelling way. Hanys Beer packaging certainly does this both literally and symbolically. A simple icon is printed onto the [matte black bottles](https://www.trendhunter.com/trends/peroni-nastro-azzuro) that pictures a miner's hammer hitting its rocky target. Referencing Silesian ancestry and the history and industry that surrounds coal mining in Europe, Tomasz Soluch has created a Hanys Beer packaging concept that will appeal especially to its relevant German and Polish market. But beyond this buyer base, the crisp, clean and hard-hitting appearance packs a punch to get the attention of international consumers as well. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Heritage Branding:** Creating packaging designs that highlight a company's cultural heritage and history, attracting buyers with pride in their roots. - **Iconic Branding:** Designing simple and recognizable icons that promote brand recognition while appealing to viewers seeking a bold and modern look. - **Industry-relevant Branding:** Developing packaging designs that relate directly to specific industries or regions, increasing consumer appeal and loyalty. ### Industries Being Reshaped - **Beverage Industry:** Companies in the beverage industry could explore heritage branding to create a strong customer connection and appeal to buyers interested in culturally relevant products. - **Mining Industry:** The mining industry could use industry-relevant branding to differentiate products and target consumers who share a connection or passion for mining and related activities. - **Design Industry:** The design industry could benefit from creating branding that targets specific industries or regions through the use of cultural or industry-related imagery, improving customer engagement and loyalty. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md)