# Offbeat Officewear Editorials The Harper's Bazaar Mexico Hans Neumann Photoshoot Remodels Workwear By Jordy E | Published 2014-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hans-neumann References: [anneofcarversville](http://www.anneofcarversville.com/style-photos/2014/12/29/sophie-touchet-by-hans-heumann-for-harpers-bazaar-latin-amer.html) & [harpersbazaar](http://www.harpersbazaar.com) The [Harper's Bazaar Mexico](https://www.trendhunter.com/trends/sculpting-paste) and Latin America January/February 2015 editorial produced by photographer Hans Neumann offers an offbeat twist on traditional office wear. Model Sophie Touchet is at the heart of the series which placed her in front of rolling chairs and sleek wooden desks. Stylist Michelle Cameron reinterpreted [classic professional looks](https://www.trendhunter.com/trends/the-corporate-edit) for this Harper's Bazaar Mexico and Latin America photoshoot. In place of standard pant suits and pin stripe skirts were athletic sneakers, distressed dresses and leather frocks, pieces that one would likely associated with modern work settings. Hair expert Nicolas Eldin matched this offbeat collection of apparel with a messy do. Tocuhet's tresses jutted out in varying directions as she posed, drawing attention towards unkempt looks. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Offbeat Workwear:** Opportunity for fashion brands to create unconventional and edgy workplace clothing. - **Athletic Office Style:** Potential for athletic footwear brands to explore collaborations with professional attire. - **Messy Hair Trend:** Haircare brands can capitalize on the demand for messy, undone hairstyles in the workplace. ### Who This Affects Most - **Fashion:** Fashion brands can innovate by reimagining traditional office attire in unconventional ways. - **Footwear:** Opportunity for athletic footwear brands to expand their market by designing sneakers suitable for office wear. - **Haircare:** Haircare brands have a chance to promote products and techniques for creating intentionally messy hairstyles in professional settings. ## Related on Trend Hunter - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)