# Interactive Staff-Training Ads The Hans Brinker Budget Hotel is Proud of Its Poor Service By Jamie Danielle Munro | Published 2011-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hans-brinker-budget-hotel1 References: [adverblog](http://www.adverblog.com/2011/05/19/hans-brinker-budget-hotel-staff-training/) & [hans-brinker](http://www.hans-brinker.com/stafftraining/) Most hotels try to promote their [outstanding customer service](https://www.trendhunter.com/trends/hospitality-recruitment) or elegant rooms that give them an edge over other competitors. The Hans Brinker Budget Hotel in Amsterdam, however, embraces its [terrible reputation](https://www.trendhunter.com/trends/bookingyeah-campaign) and actually uses this to promote just how bad it really is. The newest campaign for the hotel consists of an interactive staff training video. Apparently, the receptionist has a hot temper, so to try and quell her rage, the ad allows visitors to ask questions. By typing in a query, visitors will get a response but it might not be the friendliest answer. This is just one advertisement for the Hans Brinker Budget Hotel promoting its terrible service. At least they [embrace mediocrity](https://www.trendhunter.com/trends/make-ai-mediocre-again) and use it to their advantage. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Embracing Negative Reputation:** Brands can leverage their negative reputation and create campaigns that highlight their flaws and shortcomings. - **Interactive Training Ads:** Interactive training videos or ads can be an engaging way to train employees and assess their responses in various scenarios. - **Real-time Response Marketing:** Implementing real-time response marketing can be an effective way to engage with customers and create memorable experiences. ### Sectors Adopting This - **Hospitality:** Hospitality industry can embrace negative reviews, feedback, or reputation and use it to their advantage to create buzz and innovation that sets them apart. - **Advertising:** Advertising industry can explore and create innovative ads that actively engage customers in real-time conversations and interactions. - **Employee Training:** Employee training industry can create interactive training videos or simulations that assess employees' responses and provide real-time feedback for improving their skills. ## Related on Trend Hunter - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Global Hospitality Campaigns](https://www.trendhunter.com/trends/raffles-hotels-and-resorts.md) - [Humorous Brand Campaigns](https://www.trendhunter.com/trends/ikea-rewards-program.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Accessible Customer Service Ads](https://www.trendhunter.com/trends/accessible-customer-service.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)