# Drunken Youth Ads The Hans Brinker Budget Hotel Campaign Has Party Animals in Mind By Allison Love | Published 2010-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hans-brinker-budget-hotel References: [adsoftheworld](http://adsoftheworld.com/media/print/hans_brinker_budget_hotel_girl) & [hans-brinker](http://www.hans-brinker.com/) The Hans Brinker Budget Hotel ads are aimed at attracting the youth to visit Amsterdam. By using pictures of young men and women passed out on trains and in cabs from what can only be assumed as a [hard night of drinking](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt), the ads promote a cheap way for young people to travel. The ads feature captions like, "Pay for a bed you won't use--Hans Brinker Budget Hotel Amsterdam." The [funny ads](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes) only encourage the wild and fun reputation the city has for traveling youth, making me definitely want to take a trip there to experience some of the fun the ads promote. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 58% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Youth Alcohol Culture:** Opportunity for companies to offer products and services that cater to youths and their drinking culture. - **Shockvertising:** Opportunity to create provocative and controversial ad campaigns to capture attention and generate buzz. - **Budget Travel:** Opportunity for budget-friendly travel companies to market themselves to a younger audience. ### Industries Being Reshaped - **Hospitality:** Hotels and hostels can promote their affordable accommodations and proximity to nightlife attractions. - **Alcohol:** Alcohol companies can advertise to youth culture and create unique brand experiences to engage a younger audience. - **Travel:** Travel agencies and tour operators can create targeted packages and itineraries that cater to the younger generation's budget and interests. ## Related on Trend Hunter - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Vibrantly Comedic Travel Campaigns](https://www.trendhunter.com/trends/bookingyeah-campaign.md) - [Retro Beer Branded Motels](https://www.trendhunter.com/trends/pabst-the-place.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md)