# Advertisement-Referencing Shoes The Hanon x Reebok Collaboration References a 2000 UK TV Ad By Kalin Ned | Published 2018-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hanon-x-reebok References: [highsnobiety](https://www.highsnobiety.com/p/hanon-reebok-workout-lo-plus-release-date-price/#slide-10) & [hanon-shop](https://www.hanon-shop.com/c/q/reebok) The [Hanon x Reebok collaboration](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) pays tribute to an old TV campaign from the UK. The original ad by Reebok follows a man running from a giant bouncing belly. The message is clear—focus on exercising and developing healthy eating and drinking habits or the "Belly's Gonna Get Ya." Eighteen years later, the Hanon x Reebok shoe features a [suede upper, denim accents, pebbled leather](https://www.trendhunter.com/trends/club-c-grounds-uk) and elegant salmon-colored detailing. The woven tongue label is particularly playful as it features a [cartoon illustration](https://www.trendhunter.com/trends/free-your-feet) of a person grasping a beer belly. The shoe release is paired with an ad revival of the original campaign, in which the Hanon x Reebok shoes are featured. The promo video is full of animated objects and a cartoon version of the chasing belly. This time, however, the video finishes with the blob crushing the man, but not before a quick video pause with the words 'WORKOUT' flashing on the screen. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Nostalgia-driven Collaborations:** Brands are partnering to create limited-edition products that pay tribute to iconic campaigns, tapping into consumers' nostalgia. - **Reviving Classic Advertisements:** Companies are reimagining and reviving old advertisements to create new marketing opportunities and spark interest among consumers. - **Playful Branding in Product Design:** Designers are incorporating playful elements, such as cartoon illustrations, into their product designs to add a sense of whimsy and appeal to consumers. ### Who This Affects Most - **Fashion and Footwear:** The fashion and footwear industry can collaborate with nostalgic brands to create limited-edition collections that resonate with consumers. - **Advertising and Marketing:** Advertising agencies and marketing firms can offer services to companies looking to revive and refresh their old campaigns in new ways. - **Product Design:** Design agencies and product developers can explore incorporating playful and nostalgic elements into product designs to attract consumers looking for unique and fun experiences. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Cartoon-Themed Shoe Collections](https://www.trendhunter.com/trends/reebok-x-sesame-street.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md)