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# Swimmer-Themed Beauty Portraits
Vogue Germany's Let the Sunshine Exclusive Stars Hanne Gaby Odiele

By Jana Pijak | Published 2014-05-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hanne-gaby-odiele
References: [fashnberry](http://fashnberry.com/magazines/hanne-gaby-odiele-by-miles-aldridge-for-vogue-germany-june-2014/) & [fashnberry](http://fashnberry.com/magazines)

Hanne Gaby Odiele stars in [Vogue](https://www.trendhunter.com/trends/no-rules-club) Germany's stunning beauty story entitled "Let the Sunshine In". The blue-eyed model is captured by famed photographer Miles Aldridge while posing inside a swimming pool that features colorful tiles.

The model channels a [vintage swimmer](https://www.trendhunter.com/trends/tyler-mcgillivary-3) and sports [colorful suits](https://www.trendhunter.com/trends/country-club) and flower-adorned swim cap accessories that are retro-inspired. Vogue Germany's "Let the Sunshine In" editorial is outfitted by stylist Julia Sarr-Jamois who matches Hanne Gaby Odiele's statement swim cap accessories with her bold cosmetic applications.

The model pulls off smoky blue eyeshadow looks, fruit-hued pink and red lipstick hues and bleached brows. While her swim accessories pay homage to the roaring 20s, her vivid makeup looks are a nod to the MOD movement of the 60s.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 79% | Activity: 72% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Vintage-inspired Swim Accessories:** Disruptive innovation opportunity: Create modern swim accessories that combine vintage aesthetic with contemporary functionality.
- **Bold Cosmetic Applications:** Disruptive innovation opportunity: Develop innovative makeup products and techniques that allow for vibrant and statement-making looks.
- **Swimmer-themed Beauty Portraits:** Disruptive innovation opportunity: Introduce swimmer-themed beauty experiences and services that offer unique and immersive photo opportunities for consumers.

### Where This Applies

- **Fashion and Accessories:** Disruptive innovation opportunity: Merge the worlds of fashion and swim accessories to create stylish yet functional products.
- **Cosmetics and Beauty:** Disruptive innovation opportunity: Invest in research and development to create innovative makeup products and application techniques.
- **Photography and Experiential Marketing:** Disruptive innovation opportunity: Offer swimmer-themed beauty portrait sessions that combine the art of photography and immersive beauty experiences.

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