# 80s Athleticwear Revivals The Malik by Hannah Sider Editorial Features Flamboyant Sportswear By Jana Pijak | Published 2013-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hannah-sider References: [fuckingyoung.es](http://fuckingyoung.es/malik/) & [fuckingyoung.es](http://fuckingyoung.es/category/exclusive/) Photographer Hannah Sider captures Elite Models face Malik as he poses in a wardrobe of 80s inspired athleticwear staples. This vibrantly hued and youthful editorial is the latest online exclusive for style website F***** Young! The MALIK image series by Hannah Sider features expressive streetwear picks from designer names that include Jeremy Scott, [Adidas](https://www.trendhunter.com/trends/zne-collection) and Alexander Wang just to name a few. Whether donning animal print leggings, retro inspired overalls or raver-approved athletic attire, the edgy model brings a [sporty street aesthetic](https://www.trendhunter.com/trends/red-run-menswear-collection) to life courtesy of wardrobe stylist Bobby Bowen. This 80s themed revival is making a serious comeback in the world of urban fashion and is proving that a flamboyant expression of masculinity can exude strength and power. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 88% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **80s Revival Fashion:** Opportunity for fashion brands to capitalize on the resurgence of 80s-inspired athleticwear staples. - **Streetwear Aesthetics:** Disruptive potential for designers and retailers to cater to the growing demand for sporty streetwear styles. - **Gender-fluid Fashion:** Innovative space for brands to explore flamboyant expressions of masculinity and challenge traditional gender norms. ### Where This Applies - **Fashion and Apparel:** Fashion brands can tap into the 80s revival trend by offering a range of athleticwear staples with a retro aesthetic. - **Retail:** Opportunity for retailers to curate collections that cater to the demand for streetwear-inspired fashion, targeting the urban youth market. - **Advertising and Marketing:** Brands can create inclusive and diverse marketing campaigns that celebrate gender-fluid fashion, appealing to a wider audience. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md)