# Cowgirl Couture Captures The Hanna Wahmer Marie Claire Italia Shoot is Western-Inspired By Marriska Fernandes | Published 2012-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hanna-wahmer-marie-claire-italia References: [fashiongonerogue](http://fashiongonerogue.com/hanna-wahmer-johan-sandberg-marie-claire-italia-february-2012/) & [marieclaire.it](http://www.marieclaire.it/) The Hanna Wahmer Marie Claire Italia shoot takes inspiration from the old west. The Marie Claire Italia February 2012 editorial shoot features model Hanna Wahmer. She takes on the look of a modern cowgirl as she dons [bold boots](https://www.trendhunter.com/trends/melissa-x-maldito), crisp hats and several printed tops. The collection stems from designer lines like Versace, [Maison Martin Margiela](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), Balmain and Calvin Klein. Captured by photographer Johan Sandberg, the shoot picks up on [urban western looks](https://www.trendhunter.com/trends/acidic-americana) that are highly fashionable. If you love the outfits put together, then check out more from stylist Monika Kropfitsch, who has perfect mix and match techniques. The Hanna Wahmer Marie Claire Italia shoot certainly entertains the readers and inspires the fashionistas from around the globe. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Urban Western Fashion:** Disruptive Innovation Opportunity: Develop a line of urban western-inspired clothing that combines the classic cowboy aesthetic with modern urban streetwear. - **Mix and Match Styling:** Disruptive Innovation Opportunity: Create a fashion app or website that uses AI algorithms to help users mix and match clothing items from different designers and brands. - **Old West Revival:** Disruptive Innovation Opportunity: Launch a retro-inspired fashion line that brings back the styles and silhouettes of the old west, while incorporating modern materials and sustainable practices. ### Who This Affects Most - **Fashion Retail:** Disruptive Innovation Opportunity: Develop an online platform that connects fashion retailers directly with independent designers specializing in urban western fashion, providing a curated marketplace for unique and niche products. - **Fashion Photography:** Disruptive Innovation Opportunity: Create a photography studio that specializes in capturing urban western fashion, offering unique and creative concepts to fashion brands and magazines. - **Fashion App Development:** Disruptive Innovation Opportunity: Build a mobile app that uses augmented reality (AR) technology to allow users to virtually try on different urban western fashion outfits and accessories. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Cowboy-Inspired Retro Cameras](https://www.trendhunter.com/trends/hello-kitty-howdy-partner.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Chromatic Cowgirl-Inspired Nail Products](https://www.trendhunter.com/trends/wild-west-chrome-collection.md)