# Candid Smoking Shoots Hanna Bogatova Captures Her Models Up in Smoke By Peter Vallas | Published 2011-01-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hanna-bogatova References: [eltoron](http://www.eltoron.com/hanna-bogatova/) & [flickr](http://www.flickr.com/photos/bogatova/) Belarus-based Hanna Bogatova is a 22-year-old photographer and graphic designer whose projects come from her life around her. Her portraits are both beautiful and unique. In some of Hanna Bogatova's portraits, she includes her subjects smoking and exhaling smoke. She uses various lighting and shooting techniques to create vintage and dark atmospheres. Check out the gallery for these [smoke-puffing photos](https://www.trendhunter.com/trends/ramenthemed-smoking-accessories). **Implications** - The featured works of Hanna Bogatova show off a type of lifestyle that many can relate to. Businesses that relate their products to specific lifestyles will satisfy consumers who fit into that niche. Most objects can be presented to fit in with many different types of lifestyles by using [smart advertising and marketing campaigns](https://www.trendhunter.com/trends/ladies-love-cigars). Often times, one item can be presented to multiple audiences by rearranging ad campaigns. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Smoking Aesthetics:** An emerging trend of incorporating smoking into artistic photography and videography. - **Lifestyle Marketing:** A trend in marketing products based on specific lifestyles, as seen in the smoking-themed photography of Hanna Bogatova. - **Lighting Techniques:** A trend in the use of varied lighting techniques to create unique atmospheres in photography and videography. ### Who This Affects Most - **Tobacco and Smoking Accessories:** Tobacco and smoking accessories industries can capitalize on smoking aesthetics as a way to appeal to younger audiences. - **Fashion and Apparel:** Fashion and apparel companies can use specific lifestyles to develop marketing campaigns and target specific consumer groups. - **Photography and Videography:** Photography and videography industries can adopt new lighting techniques to create distinct and visually appealing atmospheres. ## Related on Trend Hunter - [Wavy Smoke Wear Collections](https://www.trendhunter.com/trends/stylish-smoke-wear.md) - [Smokable Art Pieces](https://www.trendhunter.com/trends/flower-by-edie-parker-1.md) - [Cigarette Waste Hats](https://www.trendhunter.com/trends/shearling-style-hat.md) - [Sleek Smoking Set](https://www.trendhunter.com/trends/house-of-puff.md) - [Sculptural Sleek Cannabis Accessories](https://www.trendhunter.com/trends/nesting-set.md) - [Dynamic Vibrant Cake Stands](https://www.trendhunter.com/trends/bulgari-hotel.md) - [Opulent Smoking Accessories](https://www.trendhunter.com/trends/smoking-accessories1.md) - [Retro Ashtray Sets](https://www.trendhunter.com/trends/retro-ashtray.md) - [Low-THC Cigarettes](https://www.trendhunter.com/trends/bogart.md)