# Textural Scandinavian Attire Hanna Bjorklund Olsson's Debut Collection Boasts Tactile Forms By Jana Pijak | Published 2014-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hanna-bjorklund-olsson References: [lanciatrendvisions](http://www.lanciatrendvisions.com/en/article/scandinavian-promise-the-forcing-of-nature-by-hanna-bja-rklund-olsson) & [beckmans.se](http://beckmans.se/otherperspectives) Hanna Bjorklund Olsson is a fashion student at the [Beckmans College of Design](https://www.trendhunter.com/trends/workform) in Stockholm. The talented 22-year-old is based in Leksand, Sweden and has gained attention for her striking fashions that rival those of seasoned designers. Entitled "The Forcing of Nature", Hanna's first fashion show took 3 months to complete and looked to the [natural world for its inspiration](https://www.trendhunter.com/trends/biomimicry-fashion). The designer states that she "wanted to create pieces that would speak about the way nature has been compelled to submit to humans." Hanna Bjorklund Olsson's debut collection boasts layers of denim and even features plastic flower accents that add visual interest to her pieces. The conceptual womenswear line features textural coats, wood-constructed jackets and [minimalist dress forms](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) that embody a modern and eco-friendly aesthetic. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Textural Fashion:** Designers can explore innovative ways to incorporate texture and tactile elements into their fashion collections. - **Nature-inspired Fashion:** Fashion brands can draw inspiration from nature to create unique and unconventional designs. - **Eco-friendly Fashion:** There is an opportunity to develop sustainable and environmentally conscious fashion lines. ### Industries Being Reshaped - **Fashion Design:** Fashion students and designers can experiment with new materials and techniques to create captivating pieces. - **Textile Manufacturing:** Manufacturers can explore incorporating innovative textiles and sustainable materials into their production processes. - **Eco-friendly Products:** Companies can cater to the growing demand for eco-friendly fashion by producing and marketing sustainable clothing options. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Sculptural Knitted Objects](https://www.trendhunter.com/trends/sculptural-knitted-objects.md) - [Grass Root-Made Sculptural Wearables](https://www.trendhunter.com/trends/rootfull.md) - [Scandinavian-Inspired Winter Jackets](https://www.trendhunter.com/trends/scandinavian-edition-jackets.md)