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# Cephalopod Couture
Hanna Bernhard's French Bakelite Jewelry

By TopDog | Published 2010-01-23 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/hanna-bernhards-french-bakelite
References: [atlantishome.typepad](http://atlantishome.typepad.com/my_weblog/2010/01/hanna-bernhard.html) & [french-bakelite](http://www.french-bakelite.com/index2.php?language=en)

You only have to use the word 'cephalopod' to get a reaction from someone, and when that word is used in conjunction with the word 'couture,' well you get a bizarre looking French Bakelite jewelry collection.

Hanna Bernhard’s French Bakelite jewelry is the work of husband and wife team Hanna and Bernhard, whose [Cephalopod-inspired jewelry](https://www.trendhunter.com/trends/untamed-nature) shop is situated in Paris. If the [unique style of this jewelry](https://www.trendhunter.com/trends/3dtcable-collection) isn’t enough to make you wriggle, then perhaps knowing that French Bakelite is made from milk protein is.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 74% | Activity: 19% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Cephalopod-inspired Fashion:** Disruptive innovation opportunity: Explore the use of cephalopod-inspired designs in the fashion industry to create unique and eye-catching accessories.
- **French Bakelite Jewelry:** Disruptive innovation opportunity: Investigate the use of French Bakelite, made from milk protein, in the jewelry industry to create sustainable and eco-friendly accessories.
- **Unique Jewelry Collections:** Disruptive innovation opportunity: Develop unconventional and bizarre jewelry collections, such as cephalopod-themed designs, to cater to a niche market segment.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Introduce cephalopod-inspired designs in high-end fashion brands to create avant-garde and bold fashion statements.
- **Jewelry:** Disruptive innovation opportunity: Incorporate sustainable materials like French Bakelite, made from milk protein, into jewelry production to create eco-friendly and socially responsible accessories.
- **Art:** Disruptive innovation opportunity: Collaborate with artists and designers to create unique and artistic jewelry collections that push the boundaries of traditional jewelry design.

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