# Color-Centric Underwear Sets Hanky Panky x Pantone Color of the Year Revisits Influential Hues By Laura McQuarrie | Published 2024-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year References: [designtaxi](https://designtaxi.com/news/427251/PANTONE-Strips-Down-To-Bare-Necessities-With-Color-Of-The-Year-Thongs/) & [hankypanky](https://www.hankypanky.com/collections/hanky-panky-x-pantone-color-of-the-year)  Annually, style-seekers and tastemakers look forward to the unveiling of a new Pantone Color of the Year, and in 2024, the global color authority is celebrating 25 years of Color of the Year with the [Hanky Panky](https://www.trendhunter.com/trends/hanky-panky) x Pantone Color of the Year collection. Available in three different assortments—single thongs, a 10-thong variety pack, and a 27-thong variety pack—the Hanky Panky x Pantone Color of the Year collection looks back on the colors that defined memorable fashion moments. In the Hanky Panky x Pantone Color of the Year 10 Pack 2000s, color lovers will find a nostalgic assortment of popular Y2K colors. With this collab, Hanky Panky’s soft, super-comfortable Signature Lace thong is also available in 2023's [Viva Magenta](https://www.trendhunter.com/trends/motorola-razr-plus), and 2024's Peach Fuzz. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 76% | Activity: 79% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Retro Color Revivals:** Leveraging nostalgia, the Hanky Panky x Pantone collaboration revisits influential Y2K colors, appealing to consumers' longing for past fashion trends. - **Limited-edition Collections:** The collection's emphasis on limited variety packs like the 10-thong and 27-thong assortments creates a sense of exclusivity and urgency among consumers. - **Annual Color Forecasting:** The annual Pantone Color of the Year influences product lines, offering brands a unique opportunity to align themselves with current color trends. ### Where This Applies - **Fashion & Apparel:** The frequent release of color-centric collections highlights the fashion industry's continual drive to innovate and capitalize on color trends. - **Textiles & Fabrics:** With an emphasis on signature lace materials, there is room for technological advancements in fabric production to support intricate and colorful designs. - **Marketing & Advertising:** The strategic partnership between Hanky Panky and Pantone exemplifies how collaborations can enhance visibility and brand alignment with trendy color choices. ## Related on Trend Hunter - [Colorful Undergarment Sets](https://www.trendhunter.com/trends/hanky-panky.md) - [Peach-Hued Lip Glosses](https://www.trendhunter.com/trends/the-lip-shine.md) - [Peach-Tonal Film Packages](https://www.trendhunter.com/trends/peach-fuzz.md) - [Couture Color Palettes](https://www.trendhunter.com/trends/pantone-dualities.md) - [Color-Themed Teas](https://www.trendhunter.com/trends/tealeaves-x-pantone.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Color-of-the-Year NFTs](https://www.trendhunter.com/trends/polygon1993.md) - [Color-Inspired Fragrances](https://www.trendhunter.com/trends/peach-fuzz-fragrance.md)