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# Picturesque Plaid Paintings
Hank Schmidt in der Beek Creates Pretty Pictures

By Meghan Young | Published 2010-05-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hank-schmidt-in-der-beek
References: [todayandtomorrow.net](http://www.todayandtomorrow.net/2010/05/10/hank-schmidt-in-der-beek/) & [award.szpilman.de](http://www.award.szpilman.de/best09.sib.html)

Sometimes I have to wonder what inspires artists like Hank Schmidt in der Beek. I can envision the formulation of mimicking one's [checkered shirt in paint](https://www.trendhunter.com/trends/nepenthes-capsule), but why in the middle of fields and mountains? And why document it with photography? Then again, should I question something that is as awesome as this concept?

Entitled “In den Zillertaler Alpen," Hank Schmidt in der Beek is definitely a unique character. The photos even make it appear as though it's been shot back in the 70s. I'm actually reminded of those old [painting instruction programs](https://www.trendhunter.com/trends/pointillism) on TV where some old dude instructs you on how to paint [scenic pictures](https://www.trendhunter.com/trends/paul-anthony-smith).

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 14% | Activity: 17% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Checkered Shirt Art:** Disruptive innovation opportunity: Explore new ways to incorporate checkered shirt patterns into artistic creations.
- **Photographic Documentation:** Disruptive innovation opportunity: Develop new techniques for documenting artistic concepts with photography.
- **Nostalgic Aesthetics:** Disruptive innovation opportunity: Capitalize on the trend of creating art that evokes nostalgic feelings and aesthetics.

### Industries Being Reshaped

- **Art Supplies:** Disruptive innovation opportunity: Design and market art supplies specifically tailored for creating checkered shirt art.
- **Photography Services:** Disruptive innovation opportunity: Develop specialized photography services for artists to document their conceptual artwork.
- **Vintage Decor:** Disruptive innovation opportunity: Create and sell vintage-inspired decor items that align with the nostalgic aesthetics trend in art.

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