# Haute Boho Lookbooks The Hanii Y FW11 Campaign Makes Eccentric Ensembles Elegant By Amelia Roblin | Published 2011-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hanii-y-fw11-campaign References: [fashionising](http://www.fashionising.com/pictures/b--The-rise-of-the-Roitfelds-9346.html) & [haniiy.co.kr](http://www.haniiy.co.kr/haniiy/jsp/ad.jsp) Dressing well can be done on a broad budget, but it's compelling to see how more alternative looks can rise to the ranks of sophistication. While the Hanii Y FW11 campaign comprises a [heavy vintage influence](https://www.trendhunter.com/trends/studio-nicholson-fw25), seemingly spun from the second hand shop, this new collection is tailored with a crisp class that truly embodies "uptown bohemian." Perhaps the face behind the lookbook intensifies this fresh retro notion, starring Julia Resoin Roitfeld, the daughter of Carine Roitfeld. The girl's hair is timelessly treated by Franco Gabbi into big 1960s/1970s windswept curls, complementing the [hip styling](https://www.trendhunter.com/trends/knys-fall-2025) of Narasha Royt. For a well-rounded image in the Hanii Y FW11 campaign, photographer Jan Welters captured the model with the same posh attitude that's present in the clothing. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Hipster Chic:** The rise of the hipster culture has opened the door for more alternative fashion looks to be accepted and even celebrated in mainstream fashion, creating a disruptive innovation opportunity for brands to incorporate unconventional elements into their designs. - **Boho Glam:** Bohemian style has been taken to a new level of sophistication with the incorporation of elegant and refined elements, providing an opportunity for brands to tap into the growing interest in effortless yet chic fashion. - **Retro Revival:** Vintage-inspired fashion has made a comeback through the use of throwback looks and influences from past decades, creating an opportunity for brands to reinterpret classic styles in a modern context. ### Industries Being Reshaped - **Fashion:** The fashion industry can use alternative and unconventional designs to cater to the growing demand for unique and individualistic clothing choices. - **Beauty:** Beauty brands can create vintage and retro-inspired campaigns that align with the growing interest in nostalgia, providing an opportunity to tap into the growing trend. - **Photography:** Photography has the potential to capture bohemian style in creative and innovative ways, providing fresh and intriguing visual content for fashion and lifestyle brands. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)