# Rippled Sci-Fi Theatres The Hangzhou Broadway Cinemas Features Three-Dimensional Elements By Jana Pijak | Published 2012-08-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hangzhou-broadway-cinemas References: [frameweb](http://www.frameweb.com/news/hangzhou-broadway-cinemas) & [alexchoi.hk](http://www.alexchoi.com.hk/web/index.php) The [Hangzhou Broadway Cinemas](https://www.trendhunter.com/trends/hangzhou-empathy-museum) prove to create a memorable movie-watching experience for its visitors. The futuristic interiors are the work of [Alex Choi Design and Partners](https://www.trendhunter.com/trends/living-artfully). The firm creates a theatre concept to remember, with a strong focus on layered sculptural elements that resemble a series of rippled shapes. These curvilinear cinema spaces are situated inside a Hangzhou shopping complex and are dispersed across four different levels. Twisting and turning, [sculptural ceiling elements](https://www.trendhunter.com/trends/caf-tondo) are not only visually stunning but also offer structural support. Taking inspiration from vintage rolls of film, designer Alex Choi and his team aimed to create a cohesive set of spaces that all possessed a continuous visual language. From its undulating accents to its sci-fi-inspired finishes, the Hangzhou Broadway Cinemas redefine the movie goer's experience. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Rippled Interiors:** Creating intentional and impressive designs by utilizing curvilinear and layered sculptural elements. - **3D Cinema Experience:** Implementing three-dimensional elements to create immersive and unforgettable movie-watching experiences. - **Sci-fi Inspired Spaces:** Embracing futuristic design elements to transport visitors to another world and elevate the movie-going experience. ### Industries Being Reshaped - **Cinema Design:** Innovating traditional cinema design with the use of ripple-like sculptural elements and other creative approaches. - **Interior Design:** Developing imaginative interior spaces for various industries, utilizing elements such as curvature, layered textures, and other futuristic accents. - **Shopping Complex Design:** Integrating unique and innovative cinematic experiences within shopping complexes to create a new form of entertainment and shopping hybrid. ## Related on Trend Hunter - [Landscape Seating Theater Designs](https://www.trendhunter.com/trends/cinema-visiona.md) - [Everchanging Water-Based Theaters](https://www.trendhunter.com/trends/yichang-grand-theatre.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Cinematically Designed Restaurants](https://www.trendhunter.com/trends/daphne-restaurant.md) - [Water-Inspired Sales Building](https://www.trendhunter.com/trends/cifi-group.md) - [Cinema Screen Lamps](https://www.trendhunter.com/trends/cinema-screen-lamp.md) - [Galactic-Themed Sci-Fi Museums](https://www.trendhunter.com/trends/star-cloud.md) - [Sweeping Culture Centers](https://www.trendhunter.com/trends/river-culture-and-art-centre.md) - [Futuristic Cultural Spaces](https://www.trendhunter.com/trends/the-lucas-museum-of-narrative-arts.md)