# Clothes Hanger Campaigns Mizbala's Guerrilla Fragrance Promo for Christina Aguilera By Vincent Salera | Published 2009-03-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hangvertising-all-you-need-is-christina-aguileras-new-perfume-and-a-hanger References: [adgabber](http://www.adgabber.com/video/there-is-no-nudity-in-this) "Sometimes it's all you need to wear," is the tagline of Christina Aguilera's latest perfume 'Simply.' In Israel, [advertising agency](https://www.trendhunter.com/trends/outdoor-advertising-campaign) Mizbala placed tens of thousands of clothes hangers outfitted with [perfume samples](https://www.trendhunter.com/trends/art-of-perfuming) and branded labels in public locations throughout the city. It has been the most successful ad campaign for a [new perfume](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you) in Israel's history--the perfume sold out in less than a week. This is a great illustration of the "less is more" advertising philosophy. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 55% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Guerrilla Advertising:** Using unconventional and low-cost methods to promote products or brands, such as placing perfume samples on clothes hangers in public locations. - **Scent Marketing:** Incorporating fragrance into marketing campaigns to create sensory experiences and evoke emotions in consumers. - **Limited Edition Products:** Creating exclusive and scarce products that generate excitement and encourage customers to make purchases quickly, as demonstrated by the sold-out perfume campaign in Israel. ### Sectors Adopting This - **Advertising:** The use of innovative and creative advertising strategies to capture the attention of consumers and deliver unique brand experiences. - **Fragrance:** Exploring new ways to promote and showcase perfumes through unconventional marketing tactics, like the clothes hanger campaign. - **Fashion:** Integrating fragrances into the fashion industry through collaborations, limited edition releases, and unique marketing initiatives, such as the perfume campaign utilizing clothes hangers. ## Related on Trend Hunter - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Fragrance-Defusing Hanger Designs](https://www.trendhunter.com/trends/ploud-hanger.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)