# Irate Hunger Shirts The Hangry Shirt is a Preemptive Apology for Your Behavior By Vasiliki Marapas | Published 2014-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hangry-tshirt References: [shop.nylon](http://shop.nylon.com/collections/whats-new/products/hangry-t-shirt) & [jacvanek](http://www.jacvanek.com/) The Hangry shirt by Jac Vanek laments a growing social epidemic. The shirt defines the term as "Having a strong feeling of, or showing annoyance, displeasure or hostility aroused by hunger; a state of anger caused my lack of food." Sound familiar? I'll bet. You're not yourself when you're hungry. We know this. We know it's not you picking a fight with your significant other over [Ikea](https://www.trendhunter.com/trends/halgatt) curtains, accidentally snapping at your boss or inadvertently making your sister cry. It's your evil, empty-stomached alter ego making you be petty, irate and in some cases, downright nasty. All of these unfortunate events (and tears!) could have been avoided if you'd just kept [extra almonds in your purse](https://www.trendhunter.com/trends/cheezit-snapd-back-bag). On the other hand, you could just wear this [hilarious shirt](https://www.trendhunter.com/trends/supermoist) as a preemptive apology for your hunger-motivated bad behavior. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Hangry Fashion:** Designing wearable clothing items that embody the feeling of 'hangry' as a way to create a connection between individuals. - **Apology Merchandise:** Creating merchandise items, such as shirts, that act as preemptive apologies for behavior that is caused by stressors and emotions. - **Intentional Clothing:** Designing clothing that serves as a personalized and symbolic way to communicate a wearer's mood or behavioral state. ### Industries Being Reshaped - **Apparel and Accessories:** With the rise of personalized clothing, there is an opportunity for apparel retailers to create items that communicate an individual's mood or behavioral state through design and messaging. - **Food and Beverage:** Creating snack and meal products that cater to people on the go, helping prevent 'hangry' outbursts and increasing customer satisfaction. - **Wellness and Self-care:** Expanding the focus of wellness industries to include the necessity of meal and snack planning for emotional wellbeing and mood management. ## Related on Trend Hunter - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Satisfying Secret Menu Pizzas](https://www.trendhunter.com/trends/hangry-howie-pizza.md) - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [Emotion-Driven Cider Campaigns](https://www.trendhunter.com/trends/angry-orchards-latest-campaign.md) - [Soft-Baked Protein Bites](https://www.trendhunter.com/trends/power-fulls.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Wearable BBQ Bibs](https://www.trendhunter.com/trends/13-hour-drip-fit.md)