# Buying Under the Influence Real Estate Agents Use Liquor to Sell Homes By Alex Covert | Published 2008-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hangovers-and-mortgages-buying-under-the-influence References: [tinyurl](http://tinyurl.com/n8avoc) & [flickr](http://www.flickr.com/photos/spine/244831164) When it comes to real estate, it's a buyers market out there. Homeowners are giving away 50-inch plasma televisions, $20,000 cash-rebates, $500 gasoline cards, and even the cars in their garages. Sellers will try just about anything to unload that second mortgage--including getting you drunk. Stories are starting to circulate about [real estate agents](https://www.trendhunter.com/trends/aidriven-real-estate-platform) providing [alcohol to potential buyers](https://www.trendhunter.com/trends/sure-shot). It's been coined as a BUI, or buying under the influence. Only this time, when you wake up, you'll have much more than a headache. Image Credit: [Rick Audet](http://www.flickr.com/photos/spine/244831164) ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 5% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol-fueled Real Estate Transactions:** Disruptive innovation opportunity: Developing a mobile app platform that connects real estate agents with local wineries and breweries to offer exclusive wine and beer tastings during property tours. - **Incentive-driven Home Selling:** Disruptive innovation opportunity: Creating a digital platform that allows homeowners to collaborate with local businesses and offer customized incentives, such as gift cards and experiences, to attract potential buyers. - **Unique Marketing Tactics in Real Estate:** Disruptive innovation opportunity: Establishing a consulting service that helps real estate agents leverage out-of-the-box marketing strategies, such as hosting themed events and partnering with local celebrities, to sell properties faster. ### Sectors Adopting This - **Real Estate:** Disruptive innovation opportunity: Introducing virtual reality technology to the real estate industry, enabling remote property viewings and immersive virtual tours for buyers. - **Hospitality:** Disruptive innovation opportunity: Collaborating with real estate agents to create special packages for potential homebuyers, combining hotel stays with property viewings to enhance the buying experience. - **Alcoholic Beverage:** Disruptive innovation opportunity: Partnering with real estate agents to offer personalized wine and cocktail kits that homebuyers can enjoy during property visits, providing a unique and memorable experience. ## Related on Trend Hunter - [Drone Home Touring Tools](https://www.trendhunter.com/trends/zillow-1.md) - [AI-Powered Real Estate Platforms](https://www.trendhunter.com/trends/homa.md) - [Real Estate NFT Marketplaces](https://www.trendhunter.com/trends/homejab.md) - [Rapper-Backed Housing Ads](https://www.trendhunter.com/trends/our-first-big-boi-house.md) - [AI Home Advisors](https://www.trendhunter.com/trends/roleplay-realty.md) - [Rare Alcohol Trading Platforms](https://www.trendhunter.com/trends/spiritory.md) - [Innovative Home Buying Platforms](https://www.trendhunter.com/trends/canadian-real-estate.md) - [Alcohol-Centered Board Games](https://www.trendhunter.com/trends/monopoly-board-crawl.md) - [Humorous Cocktail-Inspired Pull Designs](https://www.trendhunter.com/trends/buzzballz-pool.md)