# Hangover-Free Libations The 'Alcosynth' Boozy Beverage Eliminates the Aftereffects of Drinking By M | Published 2016-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hangoverfree References: [foodbeast](http://www.foodbeast.com/news/mcdonalds-japan-pumpkin-spice-fries/) & [independent](http://www.independent.co.uk/life-style/health-and-families/health-news/hangover-free-alcohol-david-nutt-alcosynth-nhs-postive-effects-benzodiazepine-guy-bentley-a7324076.html) Professor David Nutt is the creative mind behind a new strand of libation called 'Alcosynth' that is able to provide hangover-free enjoyment. This is thanks to the intent to design a liquid with similar effects of alcohol -- minus the next day aftereffects. In addition, the drink will taste better than alcohol and [mix well in cocktails](https://www.trendhunter.com/trends/smiling-wolf-drinks). 'Alcosynth' is an [alternative to libation](https://www.trendhunter.com/trends/free-af) that ensures consumers can enjoy boozy beverages without harming their internal organs. The liquid also eliminates the bitter taste most alcohols have, while still mixing well with many [classic recipes](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails). Consumers opting for 'alcosynth' at the bar will omit the effects often caused by overconsumption of alcohol such as sickness, dry mouth and headaches. Nutt hopes 'Alcosynth' will be a staple on bar rails by 2050. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hangover-free Libations:** Disruptive innovation opportunity: Develop alternative beverage options that provide the enjoyment of alcohol without the negative aftereffects. - **Alcosynth:** Disruptive innovation opportunity: Create a new category of beverages that offer a better-tasting and healthier alternative to traditional alcohol. - **Internal Organ-friendly Drinks:** Disruptive innovation opportunity: Design beverages that prioritize consumer health by eliminating the harmful effects of alcohol on the body. ### Industries Being Reshaped - **Beverage Industry:** Disruptive innovation opportunity: Explore new formulas and technologies to develop hangover-free drinks that cater to health-conscious consumers. - **Hospitality Industry:** Disruptive innovation opportunity: Incorporate hangover-free libations like Alcosynth into bars and restaurants, providing a unique selling point for businesses. - **Mixology Industry:** Disruptive innovation opportunity: Create a range of cocktail recipes using Alcosynth and other hangover-free alternatives, appealing to cocktail enthusiasts looking for healthier options. ## Related on Trend Hunter - [Revolutionary Anti-Hangover Pills](https://www.trendhunter.com/trends/antihangover-pill.md) - [Functional Alcohol-Free Spirits](https://www.trendhunter.com/trends/bonbuz.md) - [Nootropic Zero-Alcohol Cocktails](https://www.trendhunter.com/trends/noot-zero-alcohol-cocktails.md) - [Functional Terpene Beverages](https://www.trendhunter.com/trends/buuz.md) - [Ketone Alcohol Alternatives](https://www.trendhunter.com/trends/hard-ketones.md) - [Adaptogenic Alcohol Alternatives](https://www.trendhunter.com/trends/huzzy-smart-sips.md) - [Non-Alcoholic Nootropic Cocktails](https://www.trendhunter.com/trends/non-alcoholic-nootropic-cocktails.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [Calming Non-Alcoholic Spirits](https://www.trendhunter.com/trends/gaba-spirits.md)