# Hangover-Curing Drinks 'Aftermath' is a Function Drink That Eases Hangover Symptoms By Katherine Pendrill | Published 2016-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hangover-symptoms References: [foodbev](http://www.foodbev.com/news/functional-drink-dissolves-the-compound-that-causes-hangovers/) A new beverage called 'Aftermath' has been dubbed the perfect [cure for unbearable hangover symptoms](https://www.trendhunter.com/trends/dayguard). If you have ever found yourself struggling to pull it together after a night of heavy drinking, this fruity beverage could be the solution to making it through the day. Aftermath is a [fruit-flavored beverage](https://www.trendhunter.com/trends/nashi-pear-juice) "that has been scientifically shown to help ease the effects of excess alcohol." The drink works by using globefish protein extract to reduce acetaldehyde and promote aldehyde dehydrogenase. This process dissolves acetaldehyde and subsequently helps to ease the symptoms of a hangover. The drink is also infused with turmeric extract, which can help to improve liver function. While the easiest way to avoid a hangover is simply to avoid alcohol, this [function drink](https://www.trendhunter.com/trends/optivive) is ideal for those times when you may have simply had one to many drinks. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 60% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fruit-flavored Hangover Cures:** The Aftermath drink offers a disruptive innovation opportunity by providing a fruity alternative to traditional hangover remedies. - **Scientifically Formulated Hangover Relief:** Aftermath is tapping into the demand for evidence-based hangover remedies, presenting an opportunity for disruptive innovation in the health and wellness industry. - **Natural Ingredients for Hangover Recovery:** The use of globefish protein extract and turmeric extract in Aftermath suggests a trend towards natural and holistic approaches to easing hangover symptoms. ### Industries Being Reshaped - **Beverage Industry:** Aftermath is creating disruptive opportunities by introducing a new type of beverage specifically designed to alleviate hangover symptoms. - **Health and Wellness Industry:** The Aftermath drink addresses the market need for effective hangover relief, presenting an opportunity for disruptive innovation in the health and wellness industry. - **Natural Remedies Industry:** Aftermath's use of natural ingredients highlights the potential for disruptive innovation in the natural remedies industry for hangover relief products. ## Related on Trend Hunter - [Revolutionary Anti-Hangover Pills](https://www.trendhunter.com/trends/antihangover-pill.md) - [Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies.md) - [Rapid Rehydration Packets](https://www.trendhunter.com/trends/hydralyte-plus-liver-support.md) - [All-Hours Functional Mixers](https://www.trendhunter.com/trends/day-night-drinks.md) - [Herbal Hangover-Combating Drinks](https://www.trendhunter.com/trends/the-plug-50.md) - [Vegan Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies1.md) - [Juicy Anti-Hangover Pouches](https://www.trendhunter.com/trends/prepear.md) - [Anti-Hangover Gummy Supplements](https://www.trendhunter.com/trends/undo-prealcohol-support-gummy.md) - [Anti-Hangover Gummies](https://www.trendhunter.com/trends/partysmart-gummies.md)