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# Hangover Remedy Ice Creams
This South Korean Company Claims It Can Cure Your Hangover

By Riley von Niessen | Published 2016-06-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hangover-remedy
References: [coolhunting](http://www.coolhunting.com/link/south-korean-hangover-curing-ice-cream) & [munchies.vice](https://munchies.vice.com/en/articles/south-korea-has-invented-ice-cream-that-cures-hangovers)

A inconvenience store chain in South Korea named 'Withme FS' has launched its own unique version of a hangover remedy, in the form of delicious ice cream.

The 'Gyeondyo-bar' is said to use an ingredient called "oriental raisin tree fruit juice" to put an end to post-drinking regret. The ingredient has been considered an effective hangover remedy in South Korea for centuries now, meaning that the Gyeondyo-bar is likely to be a hit amongst consumers in the area.

The ice cream comes in a [citrus grapefruit flavor](https://www.trendhunter.com/trends/hydroice), making it a fully refreshing treat for the summer months. The Gyeondyo-bar was made to increase productivity levels in South Korea, preventing sick-feeling workers from having to miss a day of work after a night of drinking.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 68% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Hangover-remedy Foods:** The concept of using specific foods as hangover remedies is gaining popularity, presenting opportunities for innovative food products.
- **Functional Ice Creams:** The introduction of ice creams with added functional ingredients, such as hangover remedies, offers a unique twist to traditional frozen treats.
- **Cultural Hangover Cures:** Exploring and integrating traditional hangover remedies from different cultures into modern products can appeal to diverse consumer needs.

### Who This Affects Most

- **Convenience Store Chain:** Convenience store chains can leverage innovative hangover remedy products like the Gyeondyo-bar to attract customers seeking unique items and personalized experiences.
- **Frozen Desserts:** The frozen dessert industry can tap into the demand for functional ice creams by developing and marketing products that offer health benefits or cater to specific needs like hangover relief.
- **Beverage Industry:** The beverage industry could explore opportunities to collaborate with hangover remedy ice cream manufacturers, creating synergistic products that combine the convenience of beverages with the appeal of frozen treats.

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