# Hangover Prevention Brews MERCY's Canned Citrus Drink from makes Mornings Easier After a Night Out By Jana Pijak | Published 2014-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hangover-prevention References: [ahalife](http://www.ahalife.com/product/238/citrus-hangover-prevention-drink) & [ahalife](http://www.ahalife.com/mercy) This hangover prevention drink from MERCY makes mornings after a night of drinking more bearable. Founded by Dave Shor, MERCY aims to prevent a hangover long before you've began the drinking process. When examining the unfavorable event from a chemical perspective, one can see that hangovers are hard to prevent once they have started. Because of this, MERCY's [canned citrus drink](https://www.trendhunter.com/trends/optivive) aims to change your morning outcome with a product that is enriched with Glutahione. This antioxidant breaks down the build-up of acetaldehyde--a toxic bi-product of alcohol--within one's body, thus preventing the headaches and sickness often associated with [mornings after a night of partying](https://www.trendhunter.com/trends/hangover-recovery-gummies1). MERCY's hangover prevention drink is not only delicious but is also only 60 calories. The product contains no caffeine and is sweetened with natural sugars. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Hangover Prevention Drinks:** MERCY's canned citrus drink offers a solution for preventing hangovers and changing morning outcomes after a night of drinking. - **Glutathione Enrichment:** The use of Glutathione in hangover prevention drinks breaks down toxic bi-products of alcohol and prevents headaches and sickness. - **Low-calorie Beverage Options:** MERCY's hangover prevention drink provides a low-calorie alternative for those looking to mitigate the effects of alcohol. ### Who This Affects Most - **Beverage:** The beverage industry can explore the creation of hangover prevention drinks to cater to consumers looking for ways to mitigate the negative effects of alcohol. - **Health and Wellness:** The health and wellness industry can embrace the use of Glutathione and other antioxidants to develop products that provide relief from hangover symptoms. - **Fitness and Nutrition:** The fitness and nutrition industry can incorporate low-calorie, all-natural hangover prevention drinks as part of a healthy lifestyle for individuals who still want to enjoy occasional nights out. ## Related on Trend Hunter - [Revolutionary Anti-Hangover Pills](https://www.trendhunter.com/trends/antihangover-pill.md) - [Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies.md) - [Rapid Rehydration Packets](https://www.trendhunter.com/trends/hydralyte-plus-liver-support.md) - [All-Hours Functional Mixers](https://www.trendhunter.com/trends/day-night-drinks.md) - [Juicy Anti-Hangover Pouches](https://www.trendhunter.com/trends/prepear.md) - [Hangover-combating Hydration Drinks](https://www.trendhunter.com/trends/glow-sparkling-hydration-2.md) - [Cheeky Alcohol Metabolism Supplements](https://www.trendhunter.com/trends/alcohol-metabolism-supplement.md) - [Vegan Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies1.md) - [Anti-Hangover Jelly Supplements](https://www.trendhunter.com/trends/dayguard.md)