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# Pre-Party Wellness Shots
Toutalou is a Berry-Based Two-Ounce Hangover Prevention Shot

By Laura McQuarrie | Published 2020-08-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hangover-prevention-shot
References: [bevnet](https://www.bevnet.com/news/2020/gallery-julys-new-products#pic-19) & [toutalou](https://toutalou.com/)

Toutalou is a two-ounce [hangover prevention shot](https://www.trendhunter.com/trends/dayguard) that's made wiith nourishing berry ingredients and boasts a formula with 320% Vitamin B6. The [berry-based tonic](https://www.trendhunter.com/trends/nashi-pear-juice) is free from added sugar and it is said to be best enjoyed before a party so that its [plant-based, gluten-free and vegan ingredients](https://www.trendhunter.com/trends/hangover-recovery-gummies1) can get to work.

Some of the super ingredients in the revivng tonic are kudzu root, DHM, goji berries, red sage and Solomon's seal, which were selected as some of the world's best ingredients for combating the dreaded hangover. As the brand describes, "The party will remain the same, but the hangover is now optional."

For those who love feeling clear and energized as much as they love to party, Toutalou offers its products in single and multi-packs, as well as ongoing subscriptions.

Image Credit: Toutalou

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 69% | Activity: 38% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Hangover Prevention Shots:** Opportunity to disrupt the beverage industry by creating innovative hangover prevention shots that utilize nourishing berry ingredients.
- **Plant-based Hangover Remedies:** Opportunity to tap into the growing demand for plant-based wellness products by developing hangover prevention shots with plant-based, gluten-free, and vegan ingredients.
- **Subscription-based Wellness Products:** Opportunity to capitalize on the subscription box trend by offering ongoing subscriptions for hangover prevention shots.

### Industries Being Reshaped

- **Beverage:** Opportunity for the beverage industry to innovate and create new hangover prevention shots that provide nourishing benefits.
- **Wellness:** Opportunity for the wellness industry to develop plant-based hangover remedies that cater to health-conscious consumers.
- **Subscription Services:** Opportunity for subscription-based businesses to offer ongoing subscriptions for wellness shots, catering to individuals who frequently enjoy parties.

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