# Hangover Shock Photography Alka-Seltzer ‘New Year' Ad (Really) Helps Us Relate By Ayman | Published 2008-12-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hangover-can-be-dangerous-alka-seltzer-new-year-ad References: [coloribus](http://www.coloribus.com/paedia/prints/2008/12/29/276848/) & [alkaseltzer](http://www.alkaseltzer.com) With [New Year Eve celebrations](https://www.trendhunter.com/trends/recess-you-dont-need-a-new-you) coming soon, [hangover remedy](https://www.trendhunter.com/trends/dayguard) Alka-Seltzer reminds us with a [holiday-themed ad](https://www.trendhunter.com/trends/aperolidays) that, “A hangover is dangerous.” While last time Alka-Seltzer showed poor kittens being used as dish rags to get their message across, this new ad shows a drunk man peeing on the electric sockets next to a Christmas tree, potentially setting his apartment on fire. The ad was photographed by Igor Chursin for the ad agency PROVID (Kiev, Ukraine) with creative director Kirill Chichkan, art director Denis Music, and copywriter Sergii Zinoviev. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 8% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Holiday-themed Ads:** Opportunity for brands to create holiday-themed ads that resonate with consumers. - **Humorous Hangover Remedy Ads:** Opportunity to use humor in hangover remedy ads to capture consumer attention and create brand awareness. - **Photography in Advertising:** Opportunity to leverage impactful photography in advertising campaigns to convey a powerful message. ### Industries Being Reshaped - **Advertising:** Opportunity for ad agencies to create innovative and attention-grabbing campaigns for brands. - **Hangover Remedy:** Opportunity for companies in the hangover remedy industry to create memorable and relatable ads that resonate with consumers. - **Photography:** Opportunity for professional photographers to collaborate with brands and ad agencies to create visually striking and impactful ad campaigns. ## Related on Trend Hunter - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [Anti-Hangover Drinks](https://www.trendhunter.com/trends/morning-fresh.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md) - [Revolutionary Anti-Hangover Pills](https://www.trendhunter.com/trends/antihangover-pill.md) - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Hungover Diner Discounts](https://www.trendhunter.com/trends/burger-king-brazil.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)