# Hopeful Burger Promotions Fatburger's New Hang-in-There Burger is Meant to Cheer Diners Up By Katherine Pendrill | Published 2020-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hanginthere-burger References: [chewboom](https://www.chewboom.com/2020/10/31/fatburger-introduces-new-the-hang-in-there-burger/) 2020 has been a tough year for just about everyone and Fatburger wants to help consumers get through the last few months with its new 'Hang-In-There [Burger](https://www.trendhunter.com/trends/2425-top).' Created as a pick-me-up to help consumers close out the end of 2020, Fatburger's Hang-In-There Burger will be available at all domestic Fatburger and [Fatburger & Buffalo’s Express](https://www.trendhunter.com/trends/fatburger-420) locations now through December 31st. The burger itself is a twist on the brand's OG Fatburger, and features onion rings, American cheese, bacon, egg, and chili, all topped off with “the works,” on a freshly toasted sponge-dough bun. For those ordering delivery, you can get free delivery on the new Hang-In-There Burger when you order from [Postmates](https://www.trendhunter.com/trends/erewhon-kids-meal) now through Wednesday, November 24, 2020. Image Credit: Fatburger ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Comfort-food Promotions:** Fast food chains and restaurants offering new dishes to cheer up consumers amid tough times. - **Emotional Marketing:** Brands leveraging consumer emotions to promote their products or services. - **Delivery Discounts:** Food delivery companies offering promotions or discounts to boost sales during the pandemic. ### Where This Applies - **Fast Food:** Fast food chains launching promotions and new menu items to boost sales amid the pandemic and cheer up consumers. - **Restaurant:** Restaurants using emotional marketing tactics to promote comfort-food dishes amid the pandemic in order to gain market share. - **Food Delivery:** Food delivery companies offering promotions and discounts to support restaurants and attract more customers amid the pandemic. ## Related on Trend Hunter - [420-Themed Restaurant Promotions](https://www.trendhunter.com/trends/fatburger-420.md) - [Holiday Meal-Inspired Burgers](https://www.trendhunter.com/trends/home-for-the-holidays-burger.md) - [Hangover-Themed Burger Promotions](https://www.trendhunter.com/trends/carls-jr-and-alix-earle.md) - [Ultra-Thin Smash Burgers](https://www.trendhunter.com/trends/fatburger-flatburger.md) - [Hangover Breakfast Burgers](https://www.trendhunter.com/trends/hangover-breakfast-burger.md) - [Mammoth Milestone-Celebrating Burgers](https://www.trendhunter.com/trends/125-lb-fatburger.md) - [Holiday-Ready Burger-Inspired Pizzas](https://www.trendhunter.com/trends/toppers-cheeseburger-pizza.md) - [Fall-Themed Burger Menus](https://www.trendhunter.com/trends/wayback-burgers2.md) - [Lucky Year-End Burgers](https://www.trendhunter.com/trends/2425-top.md)