# Pierced Punk Athletic Wear The 'Hanging Around' Sport and Street Magazine Photoshoot is Raw By Jana Pijak | Published 2012-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hanging-around-sport-and-street-magazine References: [thefashionisto](http://thefashionisto.com/richard-kranzin-aurel-mertz-jan-philip-zuelke-by-steeve-beckouet-for-sport-street-magazine/) & [joinbklyn](http://www.joinbklyn.com/feed/post/132658/richard-kranzin-aurel-mertz-jan-philip-zuelke-steeve-beckouet-sport-street-magazine) The ‘Hanging Around’ Sport and Street editorial features an eclectic take on athletic wear looks. This shoot was captured by photographer Steeve Beck­ouet who snaps models Richard Kranzin, Aurel Mertz and Jan Philip Zuelke court side as they prepare to shoot hoops in a street basketball game. Sporting a slew of vibrantly retro ensembles, the guys each play the eccentric character roles. The ‘Hanging Around’ Sport and Street editorial is lensed against the urban backdrop of Berlin, highlighting a daring wardrobe, outfitted by styl­ist Bodo Ernle. The guys pull off punk-worthy piercings and technicolored tresses. These style statements accompany fearless looks from the likes of Carhartt, Cheap Mon­day, G-Star and Adi­das Orig­i­nals by Jeremy Scott. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Eclectic Athletic Wear:** Disruptive innovation opportunity: Develop a line of athletic wear that combines retro and punk elements for a unique and daring look. - **Bold Style Statements:** Disruptive innovation opportunity: Create a line of clothing and accessories that allow individuals to make bold style statements through piercings and technicolored tresses. - **Street Basketball Fashion:** Disruptive innovation opportunity: Design a collection of sportswear that fuses street style and basketball aesthetics, catering to the urban fashion market. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Introduce new clothing lines that embrace eclectic and punk elements, catering to consumers seeking unique and unconventional styles. - **Athletic Wear:** Disruptive innovation opportunity: Develop innovative athletic wear that combines retro and urban aesthetics, appealing to consumers who want both performance and style in their sportswear. - **Photography:** Disruptive innovation opportunity: Create photo shoots and editorials that showcase unconventional and daring fashion choices, capturing the attention of fashion enthusiasts and industry professionals. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md) - [Cultural-Influence Fashion Capsules](https://www.trendhunter.com/trends/5th-quarter-collection.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md)