# Artisan Chipotle Vodka Hangar One's Latest Flavored Tipple Tantalizes the Tongues of Spicy Food Fa By Marissa Brassfield | Published 2009-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hangar-one-chipotle References: [hosted.verticalresponse](http://hosted.verticalresponse.com/191965/39509b15fa/157492/b07918f808/) & [hangarone](http://www.hangarone.com/ourvodka.html) Hangar One is a boutique distillery noted for their old-fashioned approach to making premium alcohol. Their latest flavor, Chipotle, is made especially for pepper-loving drinkers and is quite possibly the most perfect vodka in existence for a Bloody Mary. St. George Spirits' Lance Winters is the creative mind behind [Hangar One Chipotle](https://www.trendhunter.com/trends/hangar-1), and he says the vodka gets its flavor from a number of different peppers. First, chopped jalapenos and Fresno chilies are macerated in vodka. This peppery mix is distilled with unflavored vodka for a bright base. It's added to a separate distillate of smoked jalapeno and bell peppers, and a habanero infusion completes the well-rounded pepper vodka. I love that Winters was inspired to create this pepper vodka to honor the Bloody Mary. While Hangar One Chipotle can certainly be mixed in other drinks, this reverse-engineered booze shows a level of care and quality that I can definitely appreciate. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Vodka:** The popularity of artisan flavored vodka, like Hangar One Chipotle, presents an opportunity for distilleries to create unique and innovative flavor profiles. - **Pepper-infused Spirits:** The rise of pepper-infused spirits, exemplified by Hangar One Chipotle, opens up possibilities for spicy and bold cocktail innovations. - **Reverse-engineered Alcohol:** The concept of reverse-engineered alcohol, as demonstrated by Hangar One Chipotle honoring the Bloody Mary, provides a creative approach for distilleries to reinvent classic cocktails. ### Sectors Adopting This - **Craft Distilleries:** Craft distilleries can capitalize on the trend of flavored vodka by experimenting with unique ingredients and production techniques to create distinctive spirits. - **Mixology and Cocktail Bars:** Mixology and cocktail bars have an opportunity to incorporate pepper-infused spirits, such as Hangar One Chipotle, into their menus to offer bold and innovative cocktail creations. - **Beverage Packaging and Design:** Beverage packaging and design industries can explore new opportunities in creating visually striking labels and packaging for reverse-engineered alcohol products, like Hangar One Chipotle, that tell a story and capture consumers' attention. ## Related on Trend Hunter - [Chili-Flavored Vodkas](https://www.trendhunter.com/trends/park-birds-eye.md) - [Spiced Jalapeño Vodkas](https://www.trendhunter.com/trends/halapeo-pepper.md) - [Spicy Pepper Liqueurs](https://www.trendhunter.com/trends/chipotle-liqueur.md) - [High-Quality Bacon-Flavored Vodkas](https://www.trendhunter.com/trends/chilli-bacon-vodka.md) - [Spicy Pepper Vodkas](https://www.trendhunter.com/trends/heat-check.md) - [Co-Branded Spicy Vodkas](https://www.trendhunter.com/trends/absolut-tabasco.md) - [Collaborative Spiced Vodka](https://www.trendhunter.com/trends/absolut-x-tabasco.md) - [Spicy Tropical Vodkas](https://www.trendhunter.com/trends/skyy-infusions-spicy-mango.md) - [Balanced Cherry Habanero Vodkas](https://www.trendhunter.com/trends/james-bay-cherbanero.md)