# Oat-Based Mild Alcoholic Beverages Hang Oat Vanilla Boasts 4.5% ABV and a Playful Carton Design By Laura McQuarrie | Published 2022-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hang-oat-vanilla References: [businesswire](https://www.businesswire.com/news/home/20220323005604/en) & [arcticbluebeverages](https://arcticbluebeverages.com/)  [Arctic Blue Beverages](https://www.trendhunter.com/trends/arctic-blue-tonic) is expanding its range of oat-based products with Hang Oat Vanilla, its first [oat-based ready-to-drink product](https://www.trendhunter.com/trends/fazer-aito) based on the multi-award-winning Arctic Blue Gin. Packaged in conveniently sized Tetra Pak cartons, the oat-based mild alcoholic beverage is made with pure Finnish water and it boasts 4.5% ABV. The 100% vegan beverage carton is decorated with splashy, youthful and dreamy graphics that express the free-spirited and carefree nature of the standout oat-based product. Valtteri Eroma, CEO of Arctic Blue Beverages, says "[Hang Oat Vanilla] is aimed especially at younger, conscious people, for whom sustainability is important." Additionally, the product responds to the demand for [dairy-free oat products](https://www.trendhunter.com/trends/organic-valley-oat-beverages), which are taking up more shelf space than their traditional dairy counterparts. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 94% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Oat-based Alcoholic Beverages:** There is an opportunity to develop more alcoholic products using oat as a base ingredient. - **Sustainable Packaging:** Brands can explore the use of eco-friendly packaging, such as Tetra Pak cartons, to appeal to conscious consumers. - **Dairy-free Products:** Creating more plant-based and dairy-free products can attract consumers seeking healthier and more ethical beverage options. ### Where This Applies - **Alcohol:** The alcohol industry can explore the use of oat-based ingredients to create innovative and unique products. - **Packaging:** Companies that specialize in eco-friendly, sustainable packaging solutions can partner with beverage brands to promote their products. - **Plant-based Food:** The plant-based food industry can expand its offerings to include dairy-free oat-based beverages and products. ## Related on Trend Hunter - [Oat Milk Liqueurs](https://www.trendhunter.com/trends/oatrageous.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Barista-Approved Oat Drinks](https://www.trendhunter.com/trends/oddlygood-products.md) - [Concentrated Oat Milk Products](https://www.trendhunter.com/trends/liquid-oat-base.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Hard Oat Milk Lattes](https://www.trendhunter.com/trends/nondairy-oat-milk-hard-latte.md) - [Boozy Plant-Based Soft Serves](https://www.trendhunter.com/trends/malibu-and-oatly.md) - [Alcoholic Oat Milk Cocktails](https://www.trendhunter.com/trends/panther-milk.md)