# Handyman Beer Branding Hodor Craft Beer Packaging was Designed to Be Solid Yet Basic in Structure By Amelia Roblin | Published 2015-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/handyman-beer References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/01/hodor-craft-beer-student-project.html) & [behance.net](https://www.behance.net/gallery/17488869/Hodor) The standard approach to packaging bottles of booze would be to construct a cardboard caddy -- something quite different to what's been done for this handyman beer case. Karolis Stalnionis of Vilnius, Lithuania, was able to exercise a great amount of creative freedom through the development of this school graphic design project, so it was a prime opportunity for some outside-of-the-box thinking. Cardboard was cast aside in favor of [thin wooden panels](https://www.trendhunter.com/trends/hunter-luxury), with three of these cut to craft a base and supportive spacers for the [six-pack](https://www.trendhunter.com/trends/range-of-beers). To keep these components in place, a metal rod was stuck right through the middle, offering a logical point to attach a bar-style handle. Look closely at this part and you'll notice that it can function as a [bottle opener](https://www.trendhunter.com/trends/ryan-k). It seems that the tough and utilitarian design was inspired by a particular Game of Thrones character. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 76% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Wooden Packaging:** Embrace the use of thin wooden panels for packaging to create a unique and eco-friendly approach. - **Multi-functional Design:** Explore designs that serve multiple purposes, such as doubling as a bottle opener, to enhance customer convenience and engagement. - **Outside-the-box Thinking:** Encourage creative freedom in graphic design projects to spark innovative packaging solutions. ### Where This Applies - **Craft Beer:** Craft beer brands can embrace wooden packaging to differentiate themselves in a competitive market and appeal to eco-conscious consumers. - **Graphic Design:** Graphic designers can leverage multi-functional design concepts to create engaging and memorable packaging that stands out from the crowd. - **Home Improvement:** Home improvement retailers can explore unique packaging designs, inspired by unconventional sources, to attract consumers looking for innovative and practical solutions. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Branded Tool Bar Designs](https://www.trendhunter.com/trends/toolbar.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Plastic-Free Beer Packaging](https://www.trendhunter.com/trends/heineken-green-grip.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md)