# Magical Unicorn Multitools The 'Handy Unicorn' Works Clever Design Features into Its Shape By Joey Haar | Published 2016-12-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/handy-unicorn References: [kickstarter](https://www.kickstarter.com/projects/handyunicorn/handy-unicorn-most-stylish-multi-tool-ever-created) The 'Handy Unicorn' is unique as far as multitools go. Most multitools tend to project an ethos of pure pragmatism, with a brutal utilitarianism incorporated into their product design. The Handy Unicorn certainly stays in line with the do-it-all nature of multitools, but it offers those arrayed features with a [whimsical, playful, and clever design](https://www.trendhunter.com/trends/multitool-designs) as well. At first glance, the Handy Unicorn looks like a regular [keychain shaped like a unicorn](https://www.trendhunter.com/trends/unicorn-toots). However, upon closer inspection, consumers will see just how useful the multitool really is. Thanks to inventive additions to the various crooks and crevices of a rearing unicorn's configuration, the Handy Unicorn is chock-full of capabilities. It serves as a tag popper, a bottle opener, a box opener, a staple remover and more. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Multitools:** Opportunity for creating multitools with playful and clever designs that offer both functionality and aesthetic appeal. - **Innovative Multitool Features:** Potential for incorporating inventive additions and extra capabilities into multitool designs to enhance their usefulness. - **Keychain Multitools:** Growing demand for compact and portable multitools that can be easily carried on keychains for convenience. ### Sectors Adopting This - **Tool Manufacturing:** Disruptive innovation opportunity for tool manufacturers to design and produce whimsical multitools with unique features. - **Gift and Novelty:** Opportunity within the gift and novelty industry to create and market multitools with playful designs as unique and practical gifts. - **Promotional Products:** Potential for promotional product companies to offer keychain multitools as branded merchandise for targeted marketing campaigns. ## Related on Trend Hunter - [Customizable Compact Multi-Tools](https://www.trendhunter.com/trends/customizable-compact-multitool.md) - [Ultra-Versatile Multi-Tool Designs](https://www.trendhunter.com/trends/multitool-design.md) - [Miniscule Titanium Multitools](https://www.trendhunter.com/trends/miniscule-titanium-multitools.md) - [All-in-One Screwdriver Multitools](https://www.trendhunter.com/trends/screwdriverking.md) - [Rapidly Retractable Multi-Tools](https://www.trendhunter.com/trends/retractable-multitool.md) - [Pocket-Ready Multitool Accessories](https://www.trendhunter.com/trends/gerber-prybrid.md) - [Titanium Key-Inspired Multitools](https://www.trendhunter.com/trends/edc-monster-keymaster.md) - [Metallic Multitool Carabiner Clips](https://www.trendhunter.com/trends/titanium-multitool-carabiner.md) - [18-in-One Carabiner Multitools](https://www.trendhunter.com/trends/octo-multitool.md)