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# Handwritten Keepsake Coasters
Bespoke & Oak Turns Messages Penned on Paper into Handwritten Gifts

By Laura McQuarrie | Published 2017-04-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/handwritten-gift
References: [notonthehighstreet](https://www.notonthehighstreet.com/bespoak/product/handwritten-letter-coaster)

The Bespoke & Oak Co. makes a variety of [sentimental gifts](https://www.trendhunter.com/trends/wordamour) that can be personalized, but one standout option is its Handwritten Letter Coaster.

While [writing a message](https://www.trendhunter.com/trends/writing-instruments) on a coaster is a project that could easily be taken on a person of just about any age, Bespoke & Oak offers a way to carve heartfelt messages more permanently onto coasters—a task that requires specialized skills and tools.

To make these customized coaster gifts, Bespoke & Oak instructs that a square measuring 9.5cm by 9.5cm should be drawn on a piece of paper to represent the boundaries of the coaster's edges. With this template, gift-givers are able to write their special message with a thick marker, take a photo of it and attach with their order to receive a [personalized coaster](https://www.trendhunter.com/trends/polka-coffee-table) in the mail.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 15% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Personalized Gifts:** Disruptive innovation opportunity: Develop technologies that can reproduce handwriting with authenticity to create personalized gifts.
- **Handcrafted Keepsakes:** Disruptive innovation opportunity: Create automated processes to replicate the intricacy and beauty of handmade products for keepsakes.
- **Digitalization of Sentimental Messages:** Disruptive innovation opportunity: Design platforms or apps that allow users to digitize and preserve handwritten messages for various applications.

### Who This Affects Most

- **Gift and Souvenir Industry:** Disruptive innovation opportunity: Merge traditional sentiments with innovative technologies to create unique and memorable gift products.
- **Personal Stationery Industry:** Disruptive innovation opportunity: Integrate digital solutions into personalized stationery production processes to bridge the gap between handwritten and digital communication.
- **Artisanal Craft Industry:** Disruptive innovation opportunity: Explore ways to automate or streamline the creation of artisanal crafts while maintaining their unique characteristics and appeal.

## Related on Trend Hunter

- [Personalized Keepsake Storybooks](https://www.trendhunter.com/trends/my-life-in-a-book.md)
- [Aquatic Beverage Coasters](https://www.trendhunter.com/trends/crab-inspired-coasters.md)
- [Warm-Toned Marble Coasters](https://www.trendhunter.com/trends/lusine-coasters.md)
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- [Augmented Reality Kitchenware](https://www.trendhunter.com/trends/long-distance-message-mug-coaster.md)
- [Turntable-Inspired Coaster Sets](https://www.trendhunter.com/trends/needledrop-coaster-set.md)
- [Preserved Flower Keepsakes](https://www.trendhunter.com/trends/flower-preservation.md)
- [Customizable Book Portraits](https://www.trendhunter.com/trends/lagom-collection1.md)
- [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md)
