# Illusory Handvertising WWF Campaign Proves That Nature's Future is In Your Hands By Vincent Salera | Published 2009-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/handvertising-wwf-ads-for-the-blue-whale-and-the-barasingha References: [adsoftheworld](http://adsoftheworld.com/media/print/wwf_barasingha) & [wwf.org](http://www.wwf.org) These ads for the World Wildlife Fund ([WWF](https://www.trendhunter.com/trends/native-plant)) make the clear statement that the future of the Blue Whale and the Indian Barasingha lies in our hands. I must admit that the close-up shots of the hands caught my attention; however, seeing the shape of the blue whale took me quite a few minutes, and the shape of the Indian barasingha took me even longer. This [WWF ad campaign](https://www.trendhunter.com/trends/endangered-species-series) is very compelling in theory; the environment *is* in our hands, both literally and figuratively. I would have loved to have seen a more apparent association for the shape of the mammals, however. The ads were created by advertising agency [Ogilvy & Mather](https://www.trendhunter.com/trends/accessibility-adapter), India with creative direction by Piyush Pandey, Abhijit Avashi, Shekhar Jha, and Mahesh Gharat. The photos were taken by Ajay Salvi and copywriting was done by Shekhar Jha. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Environmental Activation:** Creating ad campaigns that encourage consumers to take action for the environment. - **Artistic Advertising:** Designing visually compelling ads that capture attention and inspire action. - **Cause Marketing:** Partnering with non-profit organizations to promote social and environmental causes through advertising. ### Who This Affects Most - **Advertising:** Advertising agencies and brands can collaborate with non-profit organizations to create powerful campaigns that inspire positive change. - **Environmental Non-profits:** Organizations dedicated to preserving and protecting the environment can partner with advertising agencies to create awareness and impact. - **Photography:** Skilled photographers and visual designers can contribute to impactful ad campaigns that raise awareness for important causes like environmental conservation. ## Related on Trend Hunter - [Manatee-Spotlighting 3D Billboard Displays](https://www.trendhunter.com/trends/west-indian-manatee.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Hand Hygiene Campaigns](https://www.trendhunter.com/trends/ineos.md) - [Indian Hand Hygiene Ads](https://www.trendhunter.com/trends/saafhaathsekhaaiye.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)