# Interactive Skincare Ads Neutrogena's Hands-On Ad Entertains While Selling Makeup Removal Wipes By Cadhla Gray | Published 2015-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/handson-ad References: [adweek](http://www.adweek.com/adfreak/brazilian-neutrogena-ad-lets-you-wipe-lipstick-right-actress-s-face-166292) & [neutrogena](http://www.neutrogena.com/category/cleansers/makeup%20removers.do) [Neutrogena](https://www.trendhunter.com/trends/neutrogena-x-aire) came up with an ingenious hands-on ad for its latest [makeup removal wipes](https://www.trendhunter.com/trends/goodwipes-launched). It exemplified how to put a free sample to good -- not to mention business-effective -- use. A cover was created so that the sample provided could actually be used to wash off the model's makeup thanks to ad agency DM9DDB and Brazilian magazine Caras, . Actress Giovanna Ewbank is featured on the cover with bright lipstick, dark eyeliner and cover-up on. This can all be wiped away by the 'Deep Clean' sample, leaving her fresh-faced and ready for bed. This hands-on ad is truly inventive -- engaging a large audience of readers and turning them into their own product evaluators. With this type of marketing, a product can ensure customer satisfaction for their ensuing purchase. If other companies take note, there will be many more [interactive advertising schemes](https://www.trendhunter.com/trends/outdoor-advertising-campaign) in the near future. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Creating hands-on ads that engage audiences and allow them to interact with the product. - **Customer Engagement:** Designing interactive marketing campaigns that turn readers into product evaluators. - **Demonstration Marketing:** Utilizing interactive ads to showcase product effectiveness and drive customer satisfaction. ### Industries Being Reshaped - **Beauty:** Implementing interactive advertising in the beauty industry to enhance customer experience and increase sales. - **Publishing:** Exploring interactive ad formats in magazines and print media to captivate readers and attract advertisers. - **Marketing and Advertising:** Leveraging interactive campaigns as a disruptive innovation opportunity to revolutionize traditional marketing strategies. ## Related on Trend Hunter - [Modern Newsstand Skincare Pop-Ups](https://www.trendhunter.com/trends/neutrogena-x-aire.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Scannable Skincare Murals](https://www.trendhunter.com/trends/interactive-augmented-reality-mural.md) - [Nostalgic Skincare Campaigns](https://www.trendhunter.com/trends/neutrogena-remembers.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md)