# Corporate Accessible Shoe Investments Nike Invested in HandsFree Labs to Access Shoe Designs By Daniel Johnson | Published 2019-11-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/handsfree-labs References: [hypebeast](https://hypebeast.com/2019/11/nike-handsfree-labs-accessible-sneaker-technlogy-hands-free) & [handsfreelabs](https://www.handsfreelabs.com/) Nike recently invested in HandsFree Labs in an effort to bolster its accessible footwear efforts. The investment gives Nike rights to access intellectual property developed by HandsFree Labs. Specifically, Nike is interested in the company's Foot Activated Shoe Technology, or F.A.S.T, which enables people to step into shoes without relying on hands. The technology could help Nike develop more accessible shoes in the future. The CEO of HandsFree Labs, Monte Deere spoke about the new partnership, “F.A.S.T. is a growing collection of technologies for the footwear industry and an irreversible step forward in the way shoes are made and worn, introducing broad accessibility and convenience in footwear.” The technology could have significant implications for individuals who may struggle with conventional shoe designs. Image Credit: Eddie Lee/ Hypebeast ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Accessible Footwear:** Nike's investment in HandsFree Labs highlights the trend towards developing more accessible and inclusive shoe designs. - **Foot Activated Shoe Technology (F.A.S.T):** The F.A.S.T technology developed by HandsFree Labs presents a disruptive innovation opportunity for the footwear industry, enabling hands-free shoe wearing. - **Broad Accessibility in Footwear:** The collaboration between Nike and HandsFree Labs signifies the trend towards introducing broad accessibility and convenience in the footwear industry. ### Who This Affects Most - **Footwear:** The investment by Nike in HandsFree Labs indicates an opportunity for the footwear industry to invest in and develop more accessible shoe designs. - **Assistive Technology:** The F.A.S.T technology developed by HandsFree Labs presents an opportunity for the assistive technology industry to enhance accessibility and convenience in footwear. - **Fashion and Retail:** The partnership between Nike and HandsFree Labs highlights the potential for the fashion and retail industry to incorporate hands-free shoe technology and cater to a broader range of consumers. ## Related on Trend Hunter - [Accessibility-Focused Sport Bags](https://www.trendhunter.com/trends/easyon-backpack.md) - [Robotic Brace Walking Shoes](https://www.trendhunter.com/trends/nike-project-amplify.md) - [Dynamic Inclusion-Focused Backpacks](https://www.trendhunter.com/trends/easyon.md) - [Consolidated Sports Innovation Engines](https://www.trendhunter.com/trends/innovation-efforts.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Sensory Performance Footwear](https://www.trendhunter.com/trends/mind-001-1.md) - [Lifestyle Brand Tech Initiatives](https://www.trendhunter.com/trends/technology-center.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Comfort-Focused Hands-Free Slip-In Shoes](https://www.trendhunter.com/trends/slipin-shoes.md)