# Touch-Free Corn Puff Pop-Ups Cheetos Launches Immersive 'Hands-Free House' at SXSW in Austin By Niko Pajkovic | Published 2022-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/handsfree-house References: [marketingdive](https://www.marketingdive.com/news/cheetos-goes-touchless-in-hands-free-pop-up-at-sxsw/619792/) & [cheetos](https://www.cheetos.com/)  Cheetos has launched an immersive new pop-up experience at South By Southwest (SXSW) in Austin, Texas, called the 'Hands-Free House.' The new limited-time pop-up allows users to engage with a variety of touch-free devices, including voice-controlled appliances, smudge-proof phones, and hands-free vending machines. The concept for the immersive house riffs on the idea of having one's fingers covered in orange '[Cheetle](https://www.trendhunter.com/trends/cheetle)' dust; a playful notion that is also central to [Cheetos broader marketing campaign](https://www.trendhunter.com/trends/cheetos-other-hand-font). In addition, once guests have moved through the house, they will be able to enjoy a backyard BBQ where they can network with brand reps and other visitors. Overall, [Cheetos'](https://www.trendhunter.com/trends/chesterville) new experiential pop-up allows users to engage with the brand in a novel and memorable way that will likely result in an uptick in user-generated content via social media. The 'Hands-Free House' will be open for total of three days, from March 12 to 15 Image Credit: Cheetos ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 44% | Activity: 79% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Touch-free Immersive Experiences:** Brands can offer touch-free immersive experiences to engage with their customers in a new and memorable way. - **Voice-controlled Devices:** The rise of touch-free experiences presents an opportunity for the growth of voice-controlled devices. - **Hands-free Vending:** Hands-free vending machines can become popular in high-traffic areas as people become more conscious of hygiene. ### Who This Affects Most - **Food and Beverage:** Food and beverage brands can create touch-free experiences that allow consumers to engage with their products in a new and unique way. - **Consumer Electronics:** Consumer electronics companies can leverage the trend of touch-free experiences to create new voice-controlled devices and smudge-proof materials. - **Retail:** Touch-free vending machines can disrupt the retail industry by providing a hygienic and convenient way for customers to purchase products in high-traffic areas. ## Related on Trend Hunter - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md) - [Snack-Inspired Large Artwork](https://www.trendhunter.com/trends/cheetle.md) - [Spooky Snack Metaverses](https://www.trendhunter.com/trends/chesterville.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Avocado-Centric Pop-Ups](https://www.trendhunter.com/trends/house-of-goodness.md) - [Cheesy Mayhem Campaigns](https://www.trendhunter.com/trends/spokeshand.md) - [Immersive Mint Pop-Ups](https://www.trendhunter.com/trends/the-tic-tac-experience.md) - [Personalized Digital Playgrounds](https://www.trendhunter.com/trends/pringles-poptopia.md) - [Immersive Chewable Candy Activations](https://www.trendhunter.com/trends/the-hichew-getaway.md)