# Whimsical Luggage Collections Gucci's Latest Luggage Collection Features Hand-Sewn Patches By Mary Van Puymbroeck | Published 2017-06-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/handsewn-patches References: [highsnobiety](http://www.highsnobiety.com/2017/06/03/gucci-latest-luggage-collection-buy-online/) & [gucci](https://www.gucci.com/ca/en/pr/men/mens-bags/mens-luggage/gucci-courrier-gg-supreme-suitcase-p-424501K9GKT8967?position=19&listName=ProductGridComponent&categoryPath=Women/Womens-Accessories/Womens-Luggage-Lifestyle-Bags) [Gucci's](https://www.trendhunter.com/trends/gucci-off-the-grid-collection) latest luggage line from its Cruise 2018 collection features fun, travel-inspired details. With hand-embroidered and hand-sewn patches, no two items from this collection are alike. Gucci has been making waves recently by releasing eccentric, bold fashions. In contrast to normcore styles that were popular a few years ago, Gucci's layering of texture, color and pattern have made for a look that seems to blatantly reject anything neutral or boring and its [latest luggage collection](https://www.trendhunter.com/trends/carryon-x-core-collection) is no exception. The hand-sewn patches added onto Gucci's classic canvas logo print makes for a youthful aesthetic that appeals to Millennials' priority for traveling. Referencing a traveler's backpack covered in patches from their trips abroad, Gucci has created a luxury collection that feels surprisingly attainable to the Millennial consumer. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 34% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Whimsical Luggage:** Gucci's hand-sewn patch collection taps into the trend of whimsical luggage with fun, travel-inspired details. - **Eccentric Fashion:** Gucci's bold and eclectic fashion approach presents disruptive innovation opportunities in the fashion industry. - **Millennial Travel:** Gucci's youthful aesthetic and focus on travel appeals to the Millennial consumer, highlighting opportunities in the travel industry. ### Who This Affects Most - **Fashion:** The fashion industry can explore disruptive innovation through eccentric and bold designs, like Gucci's latest luggage collection. - **Travel:** The travel industry can tap into the trend of whimsical luggage and prioritize the Millennial consumer's desire for unique and personalized travel accessories. - **Luxury Goods:** Luxury goods industry can incorporate unique and attainable elements, such as hand-sewn patches, to attract Millennial consumers. ## Related on Trend Hunter - [Eco-Friendly Fashion Luggage Collections](https://www.trendhunter.com/trends/gucci-off-the-grid-collection.md) - [Luxe Luggage-Only Stores](https://www.trendhunter.com/trends/gucci-valigeria-boutique.md) - [Luggage-Honoring Fashion Collections](https://www.trendhunter.com/trends/louis-vuitton-flight-mode-collection.md) - [Gen Z-Focused Bag Charms](https://www.trendhunter.com/trends/memory-collection.md) - [Luxe Luggage Brand Purses](https://www.trendhunter.com/trends/rimowa-groove-collection.md) - [Colorful Luggage Collabs](https://www.trendhunter.com/trends/luggage-collab.md) - [Sculpted Luxury Bags](https://www.trendhunter.com/trends/rimowa-groove.md) - [Pre-Owned Travel Collections](https://www.trendhunter.com/trends/rimowa-recrafted.md) - [Collaborative Luggage Bags](https://www.trendhunter.com/trends/stylish-suitcases.md)