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# Hands-Free Pop-Up Restaurants
Feng Sushi's 'Hands Off!' Pop-Up Offers Kitchen-to-Mouth Service

By Katherine Pendrill | Published 2019-06-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hands-off
References: [delish](https://www.delish.com/food-news/a27790718/no-hands-restaurant-london-child-hunger/) & [eventbrite](https://www.eventbrite.co.uk/e/tastecard-presents-hands-off-tickets-62656295667)

If you've ever wondered what it's like to have someone do all the boring bits of eating for you, you can experience it at Feng Sushi's 'Hands Off!' pop-up this June. While it may sound like an unusual concept, all of the proceeds will go to a good cause.

The Hands Off! pop-up is a four-day event that is being held by London's Feng Sushi restaurant. For about $25, diners can enjoy a "set tasting menu featuring Nippon ‘mock’ duck (a Chinese pancake filled with cucumber, spring onion, caramelized tofu, and hoisin sauce; salmon, tuna and Japanese omelet nigiri; and vegetarian rolls." The catch is that diners won't have to lift a finger because everything will be fed directly to them by the wait staff. While this is a dream come true for tired diners, the pop-up is really a charitable effort with 100 percent of the proceeds going to an organization called [Mary's Meal](https://www.trendhunter.com/trends/smoked-gouda) that donates school meals to children living in poverty.

Image Credit: *Hands Off!*

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 73% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **Hands-free Dining:** Restaurants offering hands-free dining experiences with waitstaff directly feeding patrons have the potential to disrupt the traditional dining experience.
- **Charitable Pop-ups:** Charitable pop-up events can bring brand exposure and reputation benefits while also raising funds for good causes.
- **Vegetarian Tasting Menus:** Restaurants offering vegetarian and sustainable tasting menus can appeal to a growing demographic of environmentally-conscious diners.

### Sectors Adopting This

- **Hospitality:** Hospitality businesses can incorporate hands-free dining concepts and charity events to attract customers and boost reputation.
- **Nonprofit:** Nonprofits can collaborate with restaurants to create charitable pop-up events to raise funds for their cause.
- **Food and Beverage:** Food and beverage businesses can expand their offerings to include vegetarian and sustainable tasting menus to cater to the changing consumer values.

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