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# Animal-Printed Youth Apparel
Walnut & Walrus' New Kids Line Has Hand-Printed Illustrations

By Madison Mackay | Published 2018-03-27 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/handprinted-illustrations
References: [hypekids](https://hypekids.com/2018/3/walnut-walrus-spring-summer-2018-collection) & [walnutandwalrus](http://www.walnutandwalrus.com/products)

Swedish clothing brand Walnut & Walrus released a new line of clothing for kids that feature unique [hand-printed illustrations of animals](https://www.trendhunter.com/trends/lillys-zoo) and animal prints. Known for making [comfortable and affordable clothing](https://www.trendhunter.com/trends/iclothing) with high-quality materials, the brand aims to add a pop of excitement to any child's wardrobe.

The new line offers multiple colored versions of onesies, leggings, sweat pants, t-shirts, hats, long-sleeve shirts and other accessories. Each piece was designed to last any child until they are grown out of, without needing to be repaired or replaced. With prints such as crocodiles, tiger stripes, tropical trees and the brand's logo in a circular design, the every article is unique and fun.

Walnut & Walrus' new line clothing with hand-printed illustrations is available online now in sizes for babies, toddlers and kids.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 57% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Hand-printed Youth Apparel:** Opportunity for other fashion brands to introduce unique, hand-printed designs to children's clothing to create a memorable and lasting impression.
- **Sustainability and Durability in Children's Fashion:** Fashion brands can capitalize on parents' desire for high-quality and long-lasting clothing for their children without needing frequent replacements.
- **Bold Animal Prints for Kids:** Opportunity for retailers to add more bold and colorful animal prints to their children's clothing lines to attract a broader audience.

### Where This Applies

- **Children's Fashion:** Brands can consider incorporating hand-printed designs and durable materials in their children's clothing lines to stand out and increase customer loyalty.
- **E-commerce:** Online retailers can expand their children's clothing offerings to include bold, hand-printed designs with sustainable and long-lasting materials for parents to purchase.
- **Printing Services:** Printing companies can explore catering to the children's fashion industry by offering customizable, hand-printed designs to attract brands looking for unique clothing options.

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