# Artistic Hand-Painted Clothing doops Focuses on Whimsical Designs, Sustainable and Fair Trade By Kalin Ned | Published 2018-07-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/handpainted-clothing References: [doopsdesigns](https://www.doopsdesigns.com/) doops is a brand that is based in Byron Bay and one that provides the fashion-forward consumer with quirky and whimsical hand-painted clothing designs. The prints are nothing short from adorably playful and dynamic. The gesture of the stroke gives the pieces a definite creative edge that will surely make the garment popular for proudly loud personalities. In addition to the incredibly unique prints of its hand-painted clothing, doops engages in [sustainable practices and ethical sourcing methods](https://www.trendhunter.com/trends/breathable-materials). The company makes the environmentally conscious choice for its collections with 100% organic cotton fabrics that are free from pesticides and chlorine. To avoid bad chemicals on the skin, doops also uses sustainable natural paints. The playful hand-painted clothing is made accessible to a variety of body types, as doops makes its items available in sizes that range from XS to XXXL. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Hand-painted Clothing:** Opportunity for disruptive innovation: Develop an online platform that connects artists with consumers looking for unique and personalized hand-painted clothing. - **Sustainable Fashion:** Opportunity for disruptive innovation: Create a marketplace for sustainable fashion brands that emphasizes ethical sourcing and environmentally-friendly practices. - **Quirky Fashion Designs:** Opportunity for disruptive innovation: Design an augmented reality app that allows consumers to virtually try on and customize whimsical and quirky clothing designs. ### Where This Applies - **Fashion Retail:** Opportunity for disruptive innovation: Implement AR technology in brick-and-mortar stores to enhance the shopping experience and showcase unique hand-painted clothing designs. - **Art and Fashion Collaboration:** Opportunity for disruptive innovation: Develop a platform that facilitates collaborations between artists and fashion brands, fostering the creation of unique hand-painted clothing collections. - **Sustainable Textiles:** Opportunity for disruptive innovation: Invest in research and development of new sustainable fabrics and paints for the production of hand-painted clothing, reducing the environmental impact of the industry. ## Related on Trend Hunter - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Culturally Influenced Baby Apparel](https://www.trendhunter.com/trends/isla-and-mimi.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Sleek Pattern-Heavy Garments](https://www.trendhunter.com/trends/damson-madder.md)