# Cookie-Imitating Adorable Keychains Sanrio and Bandai Join Forces on the Handmade Snack Charm By Amy Duong | Published 2025-01-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/handmade-snack-charm References: [gashapon.jp](https://gashapon.jp/products/detail.php?jan_code=4582769739378000)  [Sanrio](https://www.trendhunter.com/trends/collectible-sanrio) works in collaboration with [Bandai](https://www.trendhunter.com/trends/tamagotchi) on the Handmade Snack Charms as a part of its cookie series. The new capsule is comprised of adorable keychains that highlight some of the most beloved Sanrio characters including [Hello Kitty, Kuromi, Pompompurin](https://www.trendhunter.com/trends/tanned-hello-kitty), Keroppi, Hangyodon, My Melody, and Cinnamoroll. The characters have been reimaged as cookie designs with a frosting cover. Each keychain is made to look like a baked treat with intricate details reflecting the look of frosting, done in a texture that makes it look very realistic. It is attached to a blue beaded chain so that is can be attached to a bag or keyring. It will be available at the Bandai gashapon machines starting the last week of this month. Image Credit: Gashapon ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 82% | Activity: 87% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Character-themed Accessories:** The integration of beloved Sanrio characters in keychains demonstrates a growing trend toward character-themed fashion accessories, appealing to nostalgia-driven consumers. - **Realistic Faux-food Products:** The creation of keychains designed to mimic the appearance of cookies exemplifies the increasing popularity of realistic faux-food products in the fashion industry. - **Collaborative Merchandise in Pop Culture:** The partnership between Sanrio and Bandai highlights the expanding trend of collaborative merchandise in pop culture, merging creative influences to captivate fan bases. ### Sectors Adopting This - **Fashion Accessories:** The production of character-themed keychains falls within the fashion accessories industry, which is ripe for innovation with personalized and designer-themed items. - **Toy and Collectibles:** This initiative by Sanrio and Bandai taps into the toy and collectibles industry, emphasizing the demand for nostalgia-infused novelty items that fans cherish. - **Licensing and Merchandising:** The collaboration reflects opportunities within the licensing and merchandising industry, as brands leverage partnerships to enhance their product lines and engage consumers through fandom. ## Related on Trend Hunter - [Beloved Plush Character Toys](https://www.trendhunter.com/trends/collectible-sanrio.md) - [Mini Plush Accessories](https://www.trendhunter.com/trends/hello-kitty-monchhichi.md) - [Adorable Cartoon-Themed Capsules](https://www.trendhunter.com/trends/sanrio-naruto-collab.md) - [Cartoon Brand Snack Collaborations](https://www.trendhunter.com/trends/hello-kitty-x-pringles-collection.md) - [Cartoonish Custard Dessert Collections](https://www.trendhunter.com/trends/sanrio-x-pastel.md) - [Branded Ramen Noodle Keychains](https://www.trendhunter.com/trends/nissin-donbei-charms.md) - [Meal-Accompanied Adorable Toys](https://www.trendhunter.com/trends/sanrio-happy-meals.md) - [Cartoon Cat Chocolate Collaborations](https://www.trendhunter.com/trends/sanrio-and-godiva.md) - [Marshmallow-Inspired Plush Collaborations](https://www.trendhunter.com/trends/peeps-and-sanrio.md)