# Seasonal Handmade Pledges Buyhandmade.Org Asks to Buy Handmade for the Holidays By Jessica Marcel | Published 2009-11-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/handmade-pledges References: [bit.ly](http://bit.ly/5sse7W) & [buyhandmade.org](http://www.buyhandmade.org/) For this year’s Black Friday, BuyHandmade.org presented a different kind of door buster. They started ‘Pledge Handmade,’ which asks consumers to commit themselves to only [buying handmade items](https://www.trendhunter.com/trends/pretty-weird) this holiday season. Handmade pledges are no easy feat in our mass-produced times. One way to maintain handmade pledges may be to solely buy from [Etsy](https://www.trendhunter.com/trends/etsys-christmas-ad). This is highly recommended, especially considering how amusing [white elephant parties](https://www.trendhunter.com/trends/its-not-the-thought-that-counts) could be. Check out the video for more on the Buy Handmade movement. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 30% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### Why This Trend Is Growing - **Handmade Pledges:** Opportunity for businesses to capitalize on the growing consumer demand for handmade products and create unique offerings in the market. - **Buy Handmade Movement:** Chance for entrepreneurs to create platforms or marketplaces specifically catering to handmade products and connect artisans with consumers. - **Mass-produced Disruption:** Potential for disruptive innovations that challenge the dominance of mass-produced products and offer alternative options to consumers. ### Industries Being Reshaped - **E-commerce:** E-commerce platforms like Etsy can leverage the Buy Handmade movement to expand their customer base and provide a dedicated marketplace for handmade products. - **Craft and Art Supplies:** Opportunity for manufacturers and retailers of craft and art supplies to market their products to the growing community of DIY enthusiasts and craftspeople. - **Corporate Gifting:** Potential for businesses specializing in unique corporate gifting solutions to take advantage of the demand for personalized and handmade items in the business sector. ## Related on Trend Hunter - [Mindful-Shopping Campaigns](https://www.trendhunter.com/trends/slovember-campaign.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Holiday Crafting Kits](https://www.trendhunter.com/trends/sculpd.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Human Connection-Centric Campaigns](https://www.trendhunter.com/trends/keep-commerce-human.md) - [Leather Goods-Focused Holiday Campaigns](https://www.trendhunter.com/trends/leather-goods1.md) - [Accessible Mindful Shopping Initiatives](https://www.trendhunter.com/trends/style-dna.md) - [Tech Rebellion Campaigns](https://www.trendhunter.com/trends/big-tech-rebellion.md) - [Japanese Handmade Goods](https://www.trendhunter.com/trends/japanese-handmade-goods.md)