# Online Handicraft Markets The 'Handmade at Amazon' Store Sells Genuine Handicrafts By Rahul Kalvapalle | Published 2015-10-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/handmade-at-amazon References: [engadget](http://www.engadget.com/2015/10/08/amazon-handmade-artisan-store/) & [youtube](https://www.youtube.com/watch?v=TT2Z8PbBw6w) As if [Amazon](https://www.trendhunter.com/trends/holiday-shop) didn't already own a significant chunk of the online shopping market, it is now looking to expand its reach with Handmade at Amazon, an online store dedicated to [artisan-made goods](https://www.trendhunter.com/trends/mvinn-collection). The Handmade at Amazon store is divided into seven categories such as furniture, artwork, home decor and jewelry, and allows you to purchase one-of-a-kind items made my artisans. In fact, the store is already stocked with 80,000 items from artisans in 60 countries around the world. Every single item is [handmade](https://www.trendhunter.com/trends/handmade-product-pricing-calculator), with each artisan having a profile on the site so you can get to know them and how they make their products. It might seem odd to see a corporate giant making use of craft culture in this manner, but with its global reach, Amazon is sure to strike gold with this latest venture. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 15% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Online Handicraft Markets:** The rise of online platforms dedicated to selling artisan-made goods creates opportunities for independent artisans to access a global market. - **Artisan Profiles:** The inclusion of artisan profiles on online platforms allows consumers to connect with the makers and understand the story behind the products, fostering a deeper appreciation for handmade goods. - **Corporate Engagement in Craft Culture:** Large corporations like Amazon entering the craft market space indicates the potential for disruptive innovation and new business models within the industry. ### Who This Affects Most - **E-commerce:** The rise of online platforms focused on handmade goods presents opportunities for e-commerce businesses to create specialized marketplaces and cater to niche consumer segments. - **Art and Home Decor:** The growth of online artisan markets provides opportunities for art and home decor industries to collaborate with and showcase the work of independent artisans, expanding their product offerings. - **Crafts and Artisanal Goods:** The increased visibility and accessibility of artisan-made goods through online platforms opens up new avenues for small businesses and entrepreneurs to thrive in the crafts industry. ## Related on Trend Hunter - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Japanese Handmade Goods](https://www.trendhunter.com/trends/japanese-handmade-goods.md) - [Creator-Driven Marketplaces](https://www.trendhunter.com/trends/goods-hands.md) - [Global Digital Marketplaces](https://www.trendhunter.com/trends/r-finds.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Branded Low-Cost eCommerce Stores](https://www.trendhunter.com/trends/amazon-haul.md) - [Extravagant Handcrafted Furniture](https://www.trendhunter.com/trends/handcrafted-furniture.md) - [Retailer-Enabled Car Sales](https://www.trendhunter.com/trends/amazon-autos.md)