# Freezer Clean-Out Campaigns Yasso's Handle Your Freezer Clears Space for Frozen Snacks By Laura McQuarrie | Published 2025-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/handle-your-freezer References: [forbes](https://www.forbes.com/sites/amberlovebond/2025/04/23/chelsea-handler-teams-up-with-yasso-for-a-handle-your-freezer-spring-cleaning-campaign/) & [yasso](https://www.yasso.com/handle-your-freezer.html)  Freezers often become cluttered with forgotten, frostbitten items that take up valuable space better used for practical ingredients, convenient meals and delicious treats, and in the spirit of spring cleaning, [Yasso](https://www.trendhunter.com/trends/foolproof-freezer) launched the Handle Your Freezer campaign. According to a recent Yasso survey, over 30 million Americans haven't cleaned out their freezers in more than a year and 16 million admit they've never cleaned out their freezer. In partnership with comedian and bestselling author Chelsea Handler, Yasso is giving snackers the chance to enter to win a freezer clean-out from [Taskrabbit](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign). Winners will be treated to a freezer full of frozen snacks from Yasso, best known for its first-to-market [frozen Greek yogurt](https://www.trendhunter.com/trends/yasso-frozen-greek-yogurt), and one very lucky winner in New York City will get Chelsea to personally handle their freezer clean-out. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 55% | Activity: 41% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Home Organization Campaigns:** Campaigns like 'Handle Your Freezer' tap into the growing trend of home organization, offering brands a way to connect with customers through practical and engaging experiences. - **Celebrity-driven Promotions:** Collaborating with celebrities like Chelsea Handler provides a unique opportunity for brands to increase visibility and enhance consumer engagement through personalized experiences. - **Convenience-focused Consumer Behaviors:** The demand for convenience and efficiency in household management presents a market for innovative services that streamline everyday chores, such as freezer clean-outs. ### Where This Applies - **Frozen Foods:** The frozen food industry benefits from initiatives that promote space optimization in freezers, potentially increasing demand for high-quality, space-efficient frozen products. - **Home Cleaning Services:** Home cleaning companies can leverage freezer organization campaigns to broaden their service offerings, meeting evolving consumer preferences for home management solutions. - **Influencer Marketing:** Brands employing influencer partnerships for promotional campaigns are finding new ways to resonate with audiences through relatable and authentic messaging strategies. ## Related on Trend Hunter - [No-Nonsense Frozen Snack Campaigns](https://www.trendhunter.com/trends/foolproof-freezer.md) - [Stress-Relieving Snack Booths](https://www.trendhunter.com/trends/i-scream-for-yasso.md) - [Organized Fridge Contests](https://www.trendhunter.com/trends/fridge-refresh.md) - [Branded Snack-Themed Giveaways](https://www.trendhunter.com/trends/snackit-racket.md) - [Resolution Ice Cream Giveaways](https://www.trendhunter.com/trends/ice-cream-co.md) - [Better-for-You Frozen Bars](https://www.trendhunter.com/trends/real-fruit-bars.md) - [Walk-In Freezer Concept Stores](https://www.trendhunter.com/trends/sainsfreeze.md) - [Chocolatier-Inspired Frozen Treats](https://www.trendhunter.com/trends/new-yasso-frozen-greek-yogurt-bars.md) - [Camping Ice Cream Promotions](https://www.trendhunter.com/trends/first-night-out.md)